8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
OCTOBER 25, 2012
Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Sometimes when you sit down to write a blog post -- even if it's about something you know a lot about -- a tangential question might pop up in your mind. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Guess what: lots of writing. Good for you. Mark my words.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
Write your title tags and meta descriptions as if they were ad copy. One caveat for this technique: Don’t write title and description tags for your pages that don’t accurately reflect what’s on the page. Rinse and repeat for as long as you have patience for, to see how the page performs over time. Write long form content. But is that really true? Don’t believe me?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Werent you worried about a shortage of readers and topics to write about? A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong. and Italy. Move on.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Exciting, right? I was going to write to all of these points today but I looked at the time and how many words I wrote and hit the brakes. Published social media postings can be tracked per link. Maryanne Conlin. Indeed!
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
And there’s more of it being published every day. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get. Here’s how that data looks: We’re getting fewer shares and links from the content we publish, too.
The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
JULY 29, 2014
There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results. Publishing more of the wrong content won''t get you the results you need. Blogging
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web. Blogger. where do I stop?
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
The data is from the 2015 Content Preferences Survey, published by Demand Gen. Usually that means a carefully selected long-tail key word. Note that for the later phases of the buying cycle, you may want to write blog posts that summarize and link to case studies and whitepapers. Write short paragraphs. Write at a 7 th -grade level or less. Better leads.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. With the project I did for Mizuno, The Mezamashii Project, one-half of the 4,000 bloggers we reached out to clicked through to the SMNR.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. It's similar to writing a great subject line for email marketing. That means there's a lot of content.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). Or that 73% of U.S. And 73% of U.S. Fridays at 4 p.m.
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
Write about complementary local services. It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations for your geographic area. You can perform long-tail keyword research in Google's Keyword Tool, or if you use HubSpot software, use HubSpot’s Keyword Tool to help find variations you might not have thought of before. Write about local and industry news. Why Optimize for Local Search? It's in the Numbers.
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Once you can answer that question in detail, you''ll be able to write blog posts that are better tailored to their interests.
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. Ask them to write down the questions they get asked all the time, along with the answers they give. Unfortunately for me, my job requires me to write about that last one. Not interested in writing or design work? They sure do!
How To Map Content To Your Conversion Funnel
MAY 25, 2016
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. Use short and catchy micro-content on social media, blog content, and evergreen material with long-tail keywords that will earn shares and help your audience solve their problems. Prospects reach the end of the funnel when they make a purchase.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. Web Presence Optimization (WPO) Guides and Insights. That sounds like a Google search to me.”
eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners
Buzz Marketing for Technology
JUNE 27, 2008
The idea of start pages has been intriguing me for a long time. So, I would like to thank the bloggers and you too for sharing the good ideas! read your posts and I think that it is a good idea to prepare a joint paper about start pages for life long learners! :). The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud". The Students' Long Tail - Continuation or Trends i. The Students' Long Tail. eLearning 2.0 Malinka.
11 Ways to Use Content to Build Online Authority
JANUARY 13, 2012
Write and Optimize for Informational Keywords. If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. 2.) Write About Timely Industry Updates. Publish Case Studies. Write Long-Form Content. Host Webinars.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How long will people pay attention? Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” While social media generates headlines, don’t write off traditional media just yet. hours to 6.3
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? joezuc: Once again, with variable print publishing, we can have higher expectations again. b2bento: Nowhere!
Why Every Business Should Have a Blog
JANUARY 16, 2013
No matter what your industry, chances are there is something interesting you can write about and share with an online audience. Blog content can help you rank for long-tail keyword phrases. To establish this mindset, you have to be vigilant about publishing fresh content and news on a continuous basis on your blog. Is a business blog right for your business?
Starting a Blog: 20 Attainable Steps to Epic Success
JULY 31, 2013
While you can utilize a free-standing BlogSpot, WordPress, or Tumblr account for publishing, you won’t receive the same SEO benefits you will if you host your blog directly on your website. Publishing your blogs under a subdomain such as blogs.yourwebsite.com or subdirectory of yourwebsite.com/blog will allow you to build website authority. 2. Image credit: HubSpot. 1. Tutorials.
Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
FEBRUARY 17, 2011
Give back to the network long before you make any ask. "Hi nice to meet you, buy my stuff!" Don’t send blind pitches to bloggers. Do you homework and make sure your motivations align with the interests of the blogger before reaching out to them. It’s Not Over After You Hit Publish. We dive into some of Tamar's Favorite social media resources. Seize The Day.
Methodology: Brainstorming Awesome Business Blog Posts
SEPTEMBER 30, 2010
have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. 1. Write down these questions. Want to learn more about publishing a blog on your business website? Review your outline.
Content Marketing: 7 Simple Steps to Get Started
OCTOBER 17, 2011
Contributing Blogger. Of course, you had to write some brochures and issue some press releases. Also, you don’t need a journalist anymore to be published–just write a blog post. If you don’t know who you’re writing for, content marketing won’t be effective. 2. Gobbledygook” is a term invented by David Meerman Scott to highlight examples of bad writing. For effective Content Marketing , use simple and authentic writing. 5. This does not only build a loyal audience, but also creates lots of long tail keywords for search engine optimization. 6.
10 Blogging Tactics That Increased One Business' Traffic by 300%
JUNE 27, 2011
River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. But what were the decisions that RPS made that set themselves up as successful business bloggers ? The company started blogging in 2008, and to date, it has 760 blog subscribers. Have you had similar success?
5 Things Angry Birds Can Teach You About Online Content
FEBRUARY 1, 2011
Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Solicit some sales folks - they'll be able to write out answers to questions they know customers are asking. Myself included. Just ask a pig.
How to Overcome the 7 Most Crippling Blogging Challenges
JANUARY 18, 2012
We hear it all the time: "I know blogging is important, but." "But I don't have any time." "But I can't write." It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. There's nothing to write about.". always tell people to write like they speak, and not worry about length.
How to Stop Internal Bureaucracy From Preventing Blogging Productivity
SEPTEMBER 10, 2012
Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. The first hurdle? What's the last hurdle?
How You (and Rick Santorum) Can Fix a Damaged Search Reputation
JANUARY 6, 2012
Go back and optimize pages that aren't following these best practices, and don't publish another page in the future without doing so. Consistently Publish Quality, Optimized Content. Consistently publishing well written, high quality, and optimized content will help you overtake competitors and outrank negative online sentiments over time. You'll quickly be caught up to speed.
How to Use a Blog to Increase Organic Traffic
MAY 3, 2010
The biggest objection I typically hear when I bring up the idea of blogging is, "what am I supposed to write about?" The answer, write about your keywords. Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ).
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). write code usually until about 2:00 in the morning, every single night including weekends except on nights like last night. I had a great day, by the way. Hope you enjoy it. Sorry.
7 Simple Steps to Get Started With Content Marketing
NOVEMBER 2, 2009
Contributing Blogger. Of course, you had to write some brochures and issue some press releases. Also, you don’t need a journalist anymore to be published–just write a blog post. If you don’t know who you’re writing for, content marketing won’t be effective. 2. Gobbledygook” is a term invented by David Meerman Scott to highlight examples of bad writing. For effective Content Marketing, use simple and authentic writing. 5. This does not only build a loyal audience, but also creates lots of long tail keywords for search engine optimization. 6.