Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Savvy companies are already pitching social media influencers to work with them. Using Publishers as Influencers.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill. Last year, E.l.f.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. Employee advocacy is contemporary influencer marketing. Here is why.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. For social media? Disclosing Links on Social Media.

Blogger 98

Blogger Ad Frequency Content Transparency 98

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Writing for a blog isn’t the same as other types of writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. 20 bloggers called “Walmart Moms.”. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Post on Social Media. There are plugins for design and layout.

Paid Content 117

Paid Content Traffic RSS Blogger 117

ClearVoice

APRIL 25, 2022

Adding information on social media platforms to encourage users to visit your site? Instead, focus on white hat SEO strategies , those that comply with search engine guidelines. You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Stick with basic guidelines for Facebook and Twitter.

PR 100

PR Social Media Media Public Relations 100

Webbiquity

OCTOBER 22, 2020

Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. Videos are some of the most engaging forms of content that you can share on social media. This free advice can be a great way of building trust in your company and can help generate new business.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

The Lead Agency

NOVEMBER 11, 2020

keyword “guest post guidelines”. These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers. Keep an Eye Out For Prolific Guest Bloggers. This will give you a list of sites that these guest bloggers have posted on. keyword “guest post”.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

KoMarketing Associates

SEPTEMBER 11, 2014

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Guidelines and Lifecycle of Content. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.

Social Media 100

Social Media Media Guidelines B2B 100

seo.co

APRIL 17, 2022

Outside of social media, there’s no better way to humanize your law firm than with a blog. Develop Editorial Guidelines. The best way to ensure your blog matches up with your law firm’s larger goals is to develop a set of editorial guidelines. Humanizes your law firm. Here are five tips: 1. Your blog is your brand’s voice.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Hubspot

JUNE 6, 2017

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. To compile the social media guidelines, the AP revealed they considered suggestions from staff, readers and users of the Stylebook, receiving over 230 responses from readers.

Guidelines 28

Guidelines Press Social Media Wiki 28

Vidyard

JANUARY 25, 2010

You are allowed to share a link to the original post on the Vidyard blog on your social channels. Thanks again for your interest in being a guest blogger. The post Guest blogging guidelines appeared first on Vidyard. How can I increase the chances of my post being published?

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

Brightedge

JULY 26, 2022

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. Here are a few elements of SEO that can highly benefit from the use of influencer marketing.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Hubspot

APRIL 13, 2016

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals. Set Your Bloggers Free.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Vidyard

JANUARY 25, 2010

You are allowed to share a link to the original post on the Vidyard blog on your social channels. Thanks again for your interest in being a guest blogger. The post Vidyard Guest Blogging Guidelines appeared first on Vidyard. How can I increase the chances of my post being published?

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

seo.co

FEBRUARY 8, 2022

Make an announcement that your company is looking for guest bloggers in the space, and if you already know some prominent guest bloggers, feel free to reach out to them directly. Give them a handful of general guidelines, but for the most part, let them create whatever they feel would be good for your blog— the final edit is yours.

SEO 98

SEO Content Dwell Advertising Mediums 98

Hubspot

MAY 27, 2020

Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts. Grow an audience (social followers, subscribers etc.). How to Become a Successful Guest Blogger. So first look for the website's guest blogging guidelines, then prepare your pitch idea.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Convince & Convert

AUGUST 19, 2015

From new guidelines from the FTC (in June) and constant posts on how to not be penalized from Google, there is an overload of information, confusion surrounding the rules , and a nervousness on how to be creative in marketing while simultaneously not getting in trouble. We know brands are the ones held accountable for proper disclosure.

Ethics 159

Ethics Youtube Blogger Guidelines 159

NuSpark Consulting

JANUARY 21, 2019

Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

KoMarketing Associates

MAY 21, 2015

This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Contribute To The Community.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. I refuse to deal with bloggers who don’t take themselves seriously. An About page is often part of a buying journey.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. Your audiences and prospects are actively using social media and those numbers are continuing to grow for each platform.

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Convince & Convert

JANUARY 6, 2011

Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? ” You’re not likely at the point yet where you have social media wired into everything. Intent: Laying out the underlying tenets and purposes for social media participation as an organization.

Social Media 134

Social Media Work Management Marketing Management Act-On 134

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Great question.

Ethics 100

Ethics Social Media Media B2B 100

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120

Promotion Practices B2B Best Practices 120

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Guest blogs are a win for marketers and your guest blogger customers alike. Social campaigns and contests. And who better than your satisfied customers?

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66