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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

And there are absolutely some fantastic, high-quality guest bloggers out there.I Compensation: Matt calls this out specifically in his post, noting that “email offering money to get links that pass PageRank (are) a clear violation of Google’s quality guidelines.”

PageRank 100
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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. By building a solid library of relevant backlinks to targeted keywords, you should see an improvement in rankings, a higher PageRank score and a stronger domain authority.

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What Google Thinks about Influencer Marketing

Content Standard

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. So, Google Is Putting Muscle Behind PageRank Again? "I

Press 28
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Google’s own quality guidelines should be your BFF in this arena. Search in 2014: A Glossary of Best Practices. Oh wait, no it’s not. The opposite would, of course, be black hat SEO. XML Sitemaps: Think of your website’s XML sitemap as an open letter to Google.

SEO 28
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. 1) Link Out to Small-Time Bloggers. Well, no more!

PageRank 140