Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. Here are five reasons why.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Convince & Convert

MAY 28, 2014

who spread word of mouth recommendations for them. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. They don’t have hundreds by any means, just a handful of awesome bloggers who write about Char-Broil on an ongoing basis.

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ClearVoice

FEBRUARY 4, 2020

Your advice and expertise can travel via search, social, email and word-of-mouth. To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. Five years ago, the majority of bloggers wrote short posts of 1000 words or less.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Takeaway: Leesa owes its success to the trustworthy bloggers it associated with. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

B2B Marketing Savvy

OCTOBER 6, 2009

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. Impressed, you tweet the event and comment, ever so briefly, on the product demo, availability and/or functional improvements.

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. .

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. So what does all of this mean?

Education 120

Education Tactics B2B Marketing Practices 120

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. Monica also has her own travel blog, Not a Nomad Blog , and has successfully attracted fellow travel bloggers as her Affilimate customers. Business was going really well.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Sprout Social

APRIL 13, 2017

That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

MLT Creative

APRIL 29, 2011

Here's what's on tap for marketing industry events for March. May 9 , TEDxEast New York, Ny: Don’t miss the largest independently organized TEDx event in NYC. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. Grilling bloggers who write for major recipe sites. Collaborate on an event. What Are Social Media Influencers? Sponsored posts.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. Download the free content from the event: Recorded webinar.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. They’re often bloggers. Referrals and word of mouth : Of all the options, referrals net the best results. These writers make content marketing run.

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine.

Ethics 100

Ethics Social Media Media B2B 100

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. They are book authors, analysts, top bloggers, world-renowened speakers, and more. Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Colin Powell. What makes them big name?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

MLT Creative

SEPTEMBER 27, 2011

Business association events, industry trade shows, conferences and seminars should also be considered social media. Tres Agaves and PBR beverages will be served at the event, along with food from the Good Food Truck. But it’s also about listening, learning and helpful thought leadership. Wednesday, Oct. Ponce de Leon Ave.,

Social Media 40

Social Media Advertising Agencies Media B to B 40

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. We’re Making Progress Together As I see it, the recipe for improving the world through collaboration has three steps: 1.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. I love your quotes and they are spot on!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

MARCH 12, 2014

Beth Kanter , master trainer, author, and blogger, shared some takeaways from the talk. Marketers and brands alike were hanging on to Mark’s every word as he dove into how companies can develop content that breaks through the noise, and sharing sound bytes left and right. Word of Mouth Made a Comeback.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

MAY 12, 2010

You Just Might Like Green Eggs and Ham (in fact, ironically, you can click here to “like it&# on Facebook ) More from Convince and Convert 7 Deadly Sins of Social Media Are You A Shaq or A Penelope Are You Cherishing the Wrong Trophy Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… (..)

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 15, 2010

link] Maddie Grant Social Media and Email – More Alike than Different [link] [link] {events by canvas} RT @maddiegrant: Social Media and Email – More Alike than Different [link] [link] Gustavo Arruda RT @jaybaer: Social Media & Email…More Alike Than Different? (a You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 17, 2012

Tom is Co-Chair of the Members Ethics Advisory Panel of the Word of Mouth Marketing Association (WOMMA) and is a frequent speaker at events on social media ethics and disclosure. The Carrot and Stick of Social Media Disclosure is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Social Media 126

Social Media Media Paid Search Agency Ethics 126