Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

OCTOBER 22, 2020

You should then determine the best way of reaching out; a direct message on social media or an email is often the best option, though if the blogger has posted specific instructions or guidelines, be sure to follow those. You’ll need to do your research to find sites and channels that accept guest coverage. Speak at events.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Convince & Convert

FEBRUARY 24, 2010

because … [link] [link] SocialMediaSentiment "6 Required Competencies for Social Organizations | Conferences and …" [link] [link] Emily B Verkruyse Amen! link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

Conference 116

Conference Organization Paid Search Agency PR 116

Webbiquity

MAY 17, 2011

Arik is a Minneapolis-based PR pro who works with big consumer brands, co-founder (along with #Nifty50 recognee Missy Berggren ) of the Minnesota Blogger Conference, PRSA member, regular contributor to Mark Ragan ‘s PR Daily , and general social media rock star.

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Sponsor an event or conference your organization is attending, presenting, or exhibiting with. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen. You’re probably thinking, “Wow, that’s a long conference. Highlights from my Fall Schedule.

Social Media 128

Social Media Media Blogger Co-Registration 128

ClearVoice

NOVEMBER 3, 2019

One respondent keeps floss at her desk… and uses it there too: “I like to floss during conference calls. I keep it on happy at all times.” — Aprill Coleman, blogger and writer, Mississippi. Tinkerbell figurine (we sprinkle fairy dust on our work, ya know?).” — Leah Rosenfeld, PR executive, Chicago. Hand lotion.

Customer Surveys 60

Customer Surveys PR Paper Blogger 60

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media. Cheryl is a syndicated blogger.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Atomic Reach

MARCH 18, 2019

com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He provides valuable advice with regard to blogging and PPC and he has spoken at over 85 conferences across the globe. He takes digital PR strategies to a whole new level. He speaks a lot at the conferences and hosts a weekly PPC chat on Twitter.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Biznology

JULY 17, 2018

Wouldn’t that be a PR disaster? And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. Throw in some health and beauty products and maybe you can compete. “So Sue Me!” ” (Would You Dare? I Mean, They’re Influencers!). Grease That Palm!

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

SmartBug Media

JULY 10, 2019

A steady investment in PR is another way to carry this credibility and tell your brand’s story. The more frequently you can get bloggers and outlets talking about your brand, the better. Pursuing opportunities to speak at industry-specific conferences and trade shows will perpetuate this expertise, as well.

SMB 67

SMB Planning Marketing Plans Allocation 67

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. He advises aspiring bloggers to find their niche.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Hubspot

JULY 11, 2017

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. He also travels the world speaking at conferences sharing his ongoing experiment.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of this is yours.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. You are living out the Porch-y way in being bold. What can you do in your culture to make it fun and acceptable?

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117