KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). It’s also received more than a dozen inbound links from industry-specific sources.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

B2B Marketing Traction

JUNE 6, 2014

Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. Neil Patel has an interesting data driven answer (he’s a founder of KISSmetrics, natch) with supporting statistics that indicates more is more. So, bloggers, it’s up to you. rambling, and 2.)

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

Hubspot

APRIL 13, 2016

Whether you know it or not, every person that works for you is a potential blogger. If you’ve been handling your company’s blogging duties on your own, you may be surprised to see what happens when you actually ask your co-workers or employees to contribute. It’s a real ‘teach a blogger to fish’ situation. Put Out the Call.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. Every post published on the Priceonomics blog is in-depth, well-researched, statistics-based, and totally engrossing. Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

JANUARY 8, 2013

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Question 1: Funnel Strategy.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Hubspot

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. That includes: An industry deep dive. Limited liability company. Partnership.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ). Happy New Year!

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! Would they be able to easily find and get in touch with the right person at your company?

PR 28

PR Social Media Media Blogger 28

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Hubspot

JULY 9, 2012

In fact, it's the most common response we hear from companies about the difficulty of blogging. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Certain industries (e.g.,

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

APRIL 17, 2012

While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Connect with HubSpot : Starting to feel the daily grind of blogging? Cranking Out Content. Webinar: Advanced Business Blogging.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

JANUARY 16, 2013

The Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you're also mind-blowingly organized.

Paid Search Agency 28

Paid Search Agency Blogger Social Networks Statistics 28

Hubspot

OCTOBER 12, 2011

So many new bloggers adopt the simple "if you build it, they will come" mentality. Feel free to create a completely separate company news and product blog and talk about yourself all you want. Take a stand on a hot button industry issue. Has another blogger in your industry written about a topic with which you disagree?

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MARCH 21, 2012

HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Do your partners or affiliates?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Zoominfo

SEPTEMBER 17, 2018

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Give it a listen! Listen here. Go have a listen! Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

JUNE 27, 2014

Here are 11 brands from all different industries -- from real estate companies to paralegal programs -- that totally nailed their infographics this year so far. What does your logo color really mean, and what does it say about your company? So scroll on and get inspired! Analogies work very well in infographic form.

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. The frequency of the B2B blog posts depends upon what’s best for your company.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Hubspot

JULY 22, 2013

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

NOVEMBER 18, 2015

Writer's block is a comforting lie we tell ourselves so we can stop writing and go do other, more pleasurable things," said Beth Dunn , HubSpot's UX writer and editor. "If And every time you write, it'll give you some cool statistics on how much time you spent writing, the feelings and themes of your words, and so on. 1) Daily Page.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Optinmonster

JANUARY 26, 2024

Webinar Marketing Statistics How To Find a Webinar Topic How To Create a Webinar Best Practices for Webinar Presenters Tips for Delivering a Great Webinar Preparing To Promote Your Webinar Creating Your Webinar Marketing Plan Marketing After the Webinar What Are Webinars? If you look at Hubspot’s slides, they follow this pattern.

Lead Generation 72

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 72

Hubspot

OCTOBER 12, 2012

Ask questions about your industry to collect direct insights into what your audience is thinking. Answer questions about your company, industry, or even competitors. This will help you position yourself and your company as a thought leader. Meetup makes this responsibility easier for almost every industry.

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Hubspot helps me manage my workflow.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

SEPTEMBER 19, 2016

And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. Expert social proof is when an industry thought leader or influencer approves of your product. Readers remember press mentions featuring company logos more than press mentions featuring quotes.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

MARCH 30, 2012

In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. Why are list posts -- a type of post -- conceived as fitting only certain industries? List posts aren't right for my style/niche."

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 5, 2012

Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. Talk to your customer team -- you know, the people who talk to your customers day-in and day-out and understand their needs as they pertain to your business and industry.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Quick Takeaways: Enterprise companies’ size, scope, and siloed structure often stand in the way of great content marketing. The result?

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Hubspot

APRIL 17, 2018

You want to look for people who are also passionate about marketing, fit with your culture , and show potential for growth at your company. Here's a quick look into my interview approach, followed by 14 excellent interview questions I recommend adapting for your industry and hiring needs. My Interview Approach.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Albacross

AUGUST 28, 2018

If your client has been with your company for a year or two, send them a nice email (like the one above), and use the opportunity to ask for a referral. Bearing this in mind, be sure to specify the type of referrals you’re looking for (eg marketers in the healthcare industry, or CEOs in the finance sector). Image source. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

ClearVoice

APRIL 19, 2022

According to Hubspot , 82% of marketers actively use content marketing. And by using PR, you’ll know the best ways to reach out to your audience, increase brand awareness, improve consumer demand, and even establish yourself as a thought leader in your industry. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Every industry on LinkedIn (marketing, journalism, technology, etc.) Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SalesIntel

MAY 17, 2023

In this way, you can show the other business that you have industry expertise. Improved Engagement and Nurturing with Other Businesses Content marketing tools can help you identify the preferences of other businesses in your industry. If you have relations with any trusted company, then linking to their website can be a good idea.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52