Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Here’s a quick rundown of what Kelsey did: Inventoried what we had. Want a few ideas for getting started? Not bad, right?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Heinz Marketing

NOVEMBER 28, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from.

Account Based Marketing 136

Account Based Marketing B2B ABM B2B Sales 136

Marketing Insider Group

FEBRUARY 20, 2023

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. But what does “getting ahead” really mean? 30 Top Strategies to Get Ahead In the Workplace. You’ve already read the title of this post.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? What are their issues and needs? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What elements of your brand set it apart from your competitors? What makes the products or services you offer special? Guest post by Dylan Berger.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? What is B2B Marketing Automation? B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. What are the Benefits of B2B Marketing Automation? Guest post by Eduard Klein.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Webbiquity

APRIL 23, 2024

What’s the Scoop on ROI for Email Marketing? Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Guest post by Eduard Klein. That’s a 3600% return on investment results from email marketing initiatives.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. But chat is also about providing options, and reducing friction, and making it as easy as possible for someone to talk to sales when ready. Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Image credit: LinkedIn Sales Solutions on Unsplash. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Plan Well Ahead of Time.

B2B Sales 309

B2B Sales Planning Tips B2B 309

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down. It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. What is a buyer persona? What are your biggest pain points or challenges? Keep reading!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. So, what’s the deal? So, what went wrong? Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Kaon

DECEMBER 26, 2017

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year. Coming soon to a coffee shop near you!

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Digilant

JULY 10, 2022

What about physical advertising ? What is digital out-of-home, or DOOH, advertising? On the way back to the train station, they spy another digital outdoor advertising sign reminding them about a limited sale happening at a nearby store. The campaign successfully improved Coors sales in nearby neighborhoods.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Launch Marketing

MARCH 13, 2024

Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs. To keep yourself on track, imagine your brand pillars and supporting messages appearing on a website’s “About Us” page or a “What We Do” section.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Writing Only About Personal Interests.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

xiQ

MARCH 27, 2024

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. How ABM Makes Sales Conversations More Relevant, Persuasive and Impactful. Content Avalanche!

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Conversica

MAY 31, 2021

These are especially helpful for customer-facing teams—such as Marketing, Sales, and Customer Success—who need to engage contacts in conversations that drive them towards the next best action, but simply do not have the capacity to do so on their own. For instance, B2B organizations tend to have longer sales cycles than B2C companies.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. Blog topic discovery should never happen in silos, but it happens all the time.

Planning 111

Planning Stats Creativity Paid Search Agency 111

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. They cheered with hot cocoa and fresh egg nog; As they sat down to read their favorite blogs. If you’ve visited our site or read a blog this past year, we thank you and look forward to sharing more content in 2022.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

ClearVoice

JUNE 14, 2022

You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Outgrow

DECEMBER 6, 2022

You can create a ‘Cost of Constructing a House’ calculator and can add the Calendly widget on your results page in order to set up a meeting with your prospective clients. . Let’s see what this layout looks like-. Outgrow Product Update for October 2022 [20+ Outstanding Features]. Here’s how you can add these widgets-.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. While a CRO’s job has many facets, their primary role is as the top Sales leader within an organization. Generating revenue is a big job.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

Outreach

DECEMBER 17, 2020

In sales, especially this year, we had to be willing to adapt. In 2020, meetings with prospects moved from an office or restaurant setting to a Zoom call. We had to let go of our expectations and plans for the year as sales leaders and make new ones. In them, we share how you can evolve your sales strategy in a COVID-19 world.

Best Practices 52

Best Practices Outreach Sample B2B Sales 52

Conversica

DECEMBER 18, 2019

The first things Marketing and Sales teams need to figure out ahead of Q4 are their goals and objectives. After all, it’s hard to hit your numbers if you don’t know what they should be. Unfortunately for organizations with lengthy sales journeys, last-minute wins from a cold start simply isn’t an option for you. Mind the Gap.

Cross-Selling 85

Cross-Selling Sales Qualified Leads Sales Cycle Account Based Marketing 85

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78