Adobe Experience Cloud Blog

JULY 14, 2017

Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. The more you read, whether that’s blog posts, articles, books, or even emails, the more ideas you will get for how you want your own writing to sound. What would you improve?

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

nDash

JANUARY 5, 2022

This week we’re kicking off a new blog feature to introduce a few of our favorite recently joined freelance writers. For our first round, we have an Emmy winner, an experienced business ghostwriter, a certified nutritionist, and a talented software architect! Chellie Mills. Chellie Mills. I love writing. Darren Broemmer.

Thought Leadership 52

Thought Leadership Class Fulfillment Public Relations 52

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. Here’s what I discovered. What Is Prompt Engineering? Prompts tell the model what we want to see. Specify it.

Generation 150

Generation API Webinar Metrics FAQ 150

nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. Content is being written by people who don’t know what they’re talking about.

Ethics 69

Ethics Work Management Ideal Customer Profiles Custom Publishing 69

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.

Opinions 100

Opinions Content Press Vendors 100

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong. “Ghostwriting content is not inherently bad. “Ghostwriting content is not inherently bad.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

nDash

DECEMBER 5, 2018

The ability to sit down and write a 1,000-word blog post is one luxury most successful CEOs cannot afford, at least not without a huge opportunity cost. Conversely, written content can be delegated with great efficiency, but only if you’ve got the right ghostwriter. The CEO-Ghostwriter Relationship. A chronic lack of time.

Paid Search Agency 69

Paid Search Agency Advertising Mediums Verticals Storytelling 69

nDash

JULY 13, 2022

I blog and create e-books and white papers on marketing. Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. Alicia Cook : Freelance Writer & Editor.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Contently

APRIL 21, 2016

I was 21 when I found out that a friend was ghostwriting recipes for a celebrity chef. At that point, I vowed to never enter what I saw as the seedy underworld of ghostwriting. Ghostwriting isn’t just an issue in journalism and blogging. The recipes were published in a highly respected U.K. No, not really.

Thought Leadership 97

Thought Leadership Ethics Opinions Paper 97

Content Standard

AUGUST 6, 2018

” It’s hard to imagine that all the executives and founders bylining op-eds and blog posts have the time, never mind the writing talent, to deliver that much content. Ghostwriting, on its face, is the natural solution for meeting this demand. Ghostwriting, on its face, is the natural solution for meeting this demand.

Marketing & Strategy 67

Marketing & Strategy Content Ethics Work Management 67

Zoominfo

APRIL 23, 2019

In order to determine what your niche is, take a look at your existing data to see key trends of your top performing clients. What patterns do you see? Imagine you regularly post thoughtful blog posts about the industry and actively engage with other financial professionals. Be visible online – write blogs!

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Contently

NOVEMBER 3, 2021

“What separates excellent content marketing from the mediocre, in part, is care and attention to detail. .” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. This type of work is not journalism, strictly speaking.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Content4Demand

DECEMBER 17, 2019

It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them. Each year we produce more blog posts for our clients than the last. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

ClearVoice

APRIL 24, 2023

What’s an hour worth to you? Valuing your skill and time can be challenging. Plus, placing a dollar value on a piece of work always seems stressful. However, if you’re new to freelancing, determining your rate is an important first step. Most freelance writers choose to bill by the hour, the word, or per project.

Pricing 52

Pricing Price Paper Forecasting 52

ClearVoice

APRIL 24, 2023

What’s an hour worth to you? Valuing your skill and time can be challenging. Plus, placing a dollar value on a piece of work always seems stressful. However, if you’re new to freelancing, determining your rate is an important first step. Most freelance writers choose to bill by the hour, the word, or per project.

Pricing 52

Pricing Price Paper Forecasting 52

Brandpoint

MAY 18, 2020

Important blog posts and other content should be reviewed so the messaging is targeted to match common questions asked by customers. During analyses, compare won and lost sales to analyze what could have been done differently to close uncompleted deals. “We That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Contently

JUNE 13, 2016

For ghostwriters like me, Matt’s monologue championed the value of our craft. The speech also reminded me of Laura Ingram’s recent post on The Content Strategist, “ Is It Morally Okay to Ghostwrite Though Leadership? Ghostwriters, like speechwriters, bring their client’s intelligence into the world.

Content Marketing 60

Content Marketing Advertising Agencies Thought Leadership Paid Search Agency 60

Sprout Social

APRIL 26, 2022

Let’s get into the question of, “What is executive communication?” What is executive communication? What’s important is to clearly articulate the ‘why’ behind it.”. What specific benefits can your company gain from an executive communications strategy? What do they want to hear from leadership?

Webinar Metrics 86

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 86

Martech

JANUARY 30, 2023

The language generation capabilities of ChatGPT can be used to create compelling product descriptions, blog posts, and other types of written content. Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But with ChatGPT, the AI kraken has been released.

Marketing AI 105

Marketing AI Blast Campaigns Copywriting Lead Ranking 105

Zoominfo

MARCH 12, 2018

What are the benefits of programmatic advertising? So, what’s the big deal? Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. By 2019, it is projected that around 80 percent of U.S. billion in 2017. Efficiency.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

nDash

JUNE 8, 2022

I’ve created media and marketing materials for some of the biggest pharmaceutical companies in the world, written blogs for yoga publications and practitioners, and scripted videos for healthcare giants and small scrappy start-ups. I specialize in blogs, emails, and website copy. Sarah Dittmeier. Connect with me on Instagram !

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

I’ve created media and marketing materials for some of the biggest pharmaceutical companies in the world, written blogs for yoga publications and practitioners, scripted videos for healthcare giants and small scrappy start-ups. I specialize in blogs, emails, and website copy. Lia Aprile. I’m Lia. Sarah Dittmeier.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Your strategy for extracting that something, however, changes depending on what you’re dealing with in any given situation. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.

SME 143

SME Work Management Tips Content 143

ClearVoice

SEPTEMBER 24, 2020

What about unifying the brand voice as part of your brand consistency efforts? Over the past five years, content marketing teams across an extensive range of industries have been steadily decreasing the production of short articles (300-600 words) and increasing the production of long-form articles (1,500+ words). Click To Tweet.

Brand Identity 105

Brand Identity Branding Guidelines Content 105

nDash

OCTOBER 26, 2020

But if you don’t see what you’re looking for, then please contact us and let us know by clicking here. Type of content: Blogs. Type of content: Blog posts. The world is quickly changing the way we work. But the one thing that is constant? You’ll always need awesome people on your team. These are the writers you’re searching for!

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Martech

APRIL 25, 2023

Marketing operations professionals with development expertise can use ChatGPT (or tools like GitHub Copilot or Ghostwriter ) to quickly write up the initial project code before handing it off to a dev to finish. You can’t go anywhere these days without encountering a hyped conversation about AI. She also points out tools like Regie.ai

Marketing AI 94

Marketing AI Allocation Top of Funnel Planning 94

Content Standard

MARCH 2, 2017

Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You want to give your boss the answers she wants, but you’re uncertain of how to handle the suggestion of ghostwriting. When Ghostwriting Works.

Thought Leadership 40

Thought Leadership CMO Landing Pages Banners 40

ClearVoice

FEBRUARY 13, 2023

This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. They are frameworks you can use to create specific types of content, like product descriptions , blog post outlines, blog post topics, Facebook ad headlines, SEO information, Amazon product descriptions, email copy, and so on.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

nDash

JANUARY 10, 2023

Here’s an example of what that looks like: Reddit. There’s not a lot of moderation or curation—instead, the millions of users use their upvotes (or downvotes) to decide what gets put on the front page. You never know what to expect. Here’s an example of what that might look like: Writing Job Boards. So be cautious!

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Directive Agency

APRIL 15, 2022

What is Google Search Console? Google’s bots need to crawl pages of your site to understand what you have to offer so they can ensure it shows up insearch. That’s where the Google Search Console comes into play. Checking that Google is Properly Crawling and Indexing Your Site. This is a vital part of showing up in search.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

nDash

FEBRUARY 23, 2022

If you would like more information about what I can do, you can find it on my nDash profile or my website. In the content arena, I write blog posts, long-form articles, white papers, and case studies. nDash is home to thousands of subject matter experts, and our number grows every day. Dianté Gibbs. My name is Dianté Gibbs.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Content Standard

OCTOBER 8, 2020

But trust drives every other factor they take into consideration: Can I trust this brand to do what it says it will do? Their super power is the ability to know what everyone in the industry is talking about; what’s fresh and what’s been said a million times. For me, trust outweighs price every time.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

ClearVoice

JUNE 13, 2019

But what does success look like in the first 3-5 years after leaving an office job? In this conversation with Lauren Topor Reichert , we’re going through what her path looked like, by way of the milestones and personal moments. So, what were the signs from the job-o-sphere that let you know you could do this? I have a portfolio.

Ideal Customer Profiles 83

Ideal Customer Profiles Profiling Examples Conversion 83

Optinmonster

FEBRUARY 6, 2023

But how do you decide what sort of digital product to sell? What is a Digital Product? What is a Digital Product? You can even collect your most popular blog posts that you’ve already written into an eBook. Example 1: Blogger Mandarin Mama has an eBook related to one of the topics on her blog.

Examples 90

Examples Product Work Management Marketing Management 90

nDash

NOVEMBER 19, 2020

If you don’t see what you’re looking for, then please drop us a line. As a lifelong educator, I have found that my best professional learning comes from blogging and writing. Storytelling is what I do best. My focus has been on developing website content for clients, primarily blog posts and research articles.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52