ANNUITAS

MAY 9, 2016

There are many days, weeks and even months during the year that we all get so bogged down and busy in our day-to-day tasks that we can’t stop to attend an educational webinar or take the time to read blog posts about new features and functionalities for products that we work in every day. Summit is not like other events.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

SEPTEMBER 1, 2015

Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

MARCH 8, 2016

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. This post first ran on September 29, 2015 on the ANNUITAS blog. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

MAY 7, 2014

Blog buyer-centric Content marketing strategy Content2Conversion Demand Generation Strategy Jim Lenskold' 1g5Nq8j. - Via @jolajola9 – Buyer personas: If you don’t Buyer personas: If you don’t know who you’re talking to, you won’t know what to say.

Buyer Personas 100

Buyer Personas Demand Generation Content Conference 100

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Blog B2B Marketing Change Management Demand Generation Strategy demand process organizational change'

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

JANUARY 22, 2015

Here are three tips to remember about share-worthy content: Write for your buyer-. Blog Buyer''s Journey buyer-centricity Content Marketing Institute Content marketing strategy Engage Nurture' But, how to actually do it is the bigger question and then what are guidelines for sharing content? Buyers want a conversation, not a campaign.

Buzz 100

Buzz Buyer's Journey Guidelines Curation 100

ANNUITAS

NOVEMBER 5, 2020

Marketing and sales should collaborate to determine tipping points from lead to qualified lead over the course of a complete buyer journey. By clearly defining what defines a ‘good’ lead, there’s increased potential to avoid miscommunication between teams and alleviate stress to the pipeline. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

APRIL 22, 2014

Insider tip – choose messages that are not time-sensitive communications. Blog Demand Generation Strategy Email Deliverability IP warming marketing automation' Then you need to confirm that there are not any current IP blocks or blacklisting is in effect. Step 2: Identify messages you will be sending to warm your IP address.

Deliverability 100

Deliverability Demand Generation Domain Opt-out 100

ANNUITAS

AUGUST 27, 2020

While there is an obvious need to ask traditional BANT questions, as my colleague Stephanie Costa points out in another blog post it’s important to think: “how can we shift our language to make the conversation more meaningful? The information you collect should be the information that marketing and sales need to be able to qualify a lead.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

SEPTEMBER 10, 2014

Here are a few tips: 1. Blog content effectiveness Content marketing strategy Content marketing world Joe Pulizzi ROI' How do we make this happen? How does one leave Content Marketing World and drive the effectiveness percentage higher? Start Somewhere. However, if effectiveness still hovers at 38%, it may all just be for naught.

Content Marketing 100

Content Marketing Planning Content Webinar Metrics 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Blog B2B Marketing demand holisitic demand generation lead nurturing Marketing Sherpa'

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 19, 2014

Curious to hear more on why lead nurturing isn’t a stage in the sales funnel and more Demand Generation Strategy tips? Blog Content marketing strategy Convert Engage holistic lead nurturing Leadspace Nurture sales funnel sales process' Listen to the full interview here.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 31, 2015

Take a look at four simple but important tips to ensure successful event execution: Plan accordingly: This sounds a little silly because of course you need to plan for an in-person event. Blog B2B event Demand Generation Strategy event strategy Modern Marketing Experience tactic'

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

AUGUST 26, 2014

Here are three tips to maximize your event ROI and connect with your Buyer: Strategy and goals: When developing your strategy and goals, remember events are not a strategy, they are a highly effective tactic to Engage with your Buyer and need to be incorporated into your broader Demand Generation Strategy.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Demand 100

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Blog B2B innovation leadership marketing events' I have been to a lot of marketing events, on both sides of the booth.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

OCTOBER 23, 2014

Here are some tips on how to effectively run PPC for B2B: Forget the traditional PPC success metrics-. Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC' Not to mention how difficult it can be to trace any of those conversions to actual sales, and how the “brand” value is tenuous at best.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

JULY 21, 2015

As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Every Tuesday at 11 a.m.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

ANNUITAS

JUNE 2, 2016

I will outline a few strategies, tips, and tricks for approaching data cleaning using the R programming language in this post. Stay tuned for the next post with more tips for better data management with R. Yes, you will want to convert to R after reading these. Image found via dc-associates.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

ANNUITAS

FEBRUARY 23, 2016

Not to mention, it came with a promise to make the deck and all the associated assets and guides downloadable to help with putting the advice and tips into action. The session was jam-packed with some of the best advice I have heard at an event in the past year.

Demand Generation 100

Demand Generation SEO Optimization Tagging 100

ANNUITAS

MARCH 22, 2011

In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. And some marketers rise up, fill their chest with air and answer with confidence.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

JUNE 23, 2016

For more survey-building tips, read the post from MarketingTechBlog as it covers all the bases and then some. Consider keeping surveys anonymous to encourage greater responses (not everyone is comfortable sharing their demand generation challenges).

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

MARCH 18, 2014

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Blog B2B demand generation demand process Demand Transformation marketing automation Marketing technologist organizational change'

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

APRIL 5, 2016

Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words.

Demand Generation 100

Demand Generation Buzz Demand Rules 100

ANNUITAS

DECEMBER 3, 2015

Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words.

Demand Generation 100

Demand Generation Buzz Demand Rules 100

ANNUITAS

SEPTEMBER 20, 2016

Bonus Tip: No one wants to slow down sales with content marketing so always make sure to provide buyers with a way to raise their hand and let you know they’re ready to speak to sales. You’ll also need to listen for all the steps that happen in between recognizing the need to solve a problem and choosing a vendor.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Thought Leadership Content 100

ANNUITAS

SEPTEMBER 29, 2015

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

JULY 19, 2016

A previous article provided tips on how to make sure you’re gathering the right inputs for building personas. What’s even worse is going to the trouble of lining up customer and prospect interviews and wasting that precious resource by not asking the right questions or not listening and processing what is being said.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

ANNUITAS

JULY 23, 2015

There are many things to consider when developing a survey, but here are a few tips to help make the process a little easier: Document your strategy – It is easy to get down in the weeds and forget the purpose of the survey. Document your goals and objectives and limit questions to those that support the objective.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

JULY 7, 2015

Easier said than done, no doubt, but here are a few tips to create a buyer’s journey that guides your Demand Generation Strategy instead of sitting unused in some presentation you dust off once in a while. They’ll take whatever route makes the most sense to them. There is no I in TEAM-.

Enterprise Management 100

Enterprise Management Buyer's Journey Demand Generation Agencies B2B Sales 100

ANNUITAS

JULY 28, 2011

To that end here are 5 quick tips marketers can adopt do to begin shifting their focus to revenue: 1. If you are a regular reader of this blog, you know about our focus on lead management process. But the problem is not with the rest of the organization. It’s with marketing! Make business decisions based on results. This is a must.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

FEBRUARY 23, 2012

To help vendors avoid alienating buyers, here are some tips on how to get more from an event investment. Me: Tom, I don’t mean to be rude, but we are actually a partner of yours and I have written blog posts for your company. Make Events Part of Your Integrated Demand Gen Strategy. Rep: Well. Rep: (Long pause.)

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

ANNUITAS

MAY 5, 2015

Here are three tips to finding the perfect summer intern: Marketing students. Not every journalism student is the right fit for a content marketing internship, nor is every computer science student a good fit for a marketing automation intern.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

FEBRUARY 4, 2016

3 Tips to Get the Most from an Internship: 1.Be It was by far the best thing I could have ever done for myself professionally. The education gained from interning is irreplaceable and can help you advance quickly past your peers when it comes time for the full-time job hunt.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). To create the triple threat, you would: Build the outbound paid campaign using the ungated blog post.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

SEPTEMBER 6, 2018

Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. That blog you spend so much time on? When you regularly post quality content to the blog, people will link to it.

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

SEPTEMBER 4, 2014

utdated content with broken links fester on your website or blog. Want more tips on getting visibility across enterprise organizations? Blog content audit content marketing editorial calendar Kapost relevant' Without visibility you risk publishing duplicate and irrelevant content. Register here.

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

ANNUITAS

APRIL 14, 2016

Blog posts, web pages, other pieces of content they fond on their own. What tips/best practices would you share to help B2B marketers measure success with lead nurturing campaigns? Scoring needs to account for all interactions, not just the ones connected to responses to email.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100