KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Go Beyond SEO

APRIL 25, 2024

Local SEO , or search engine optimization , focuses on improving your website’s visibility in local search results. When people search for pest control services in your area, you want your company to show up at the top of the search results. Need help with your local SEO strategy? Contact us here.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Go Beyond SEO

FEBRUARY 21, 2024

In this article, we will explore the importance of SEO for accountants and provide practical tips on how to optimize your website to outrank your competition in search engine results. Appearing on the first page of search results is vital for attracting new clients. Why Choose SEO Over Paid Advertising?

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Marketing Insider Group

APRIL 12, 2021

Paid media consists of any type of advertising. It comes with a price tag, which varies depending on the channel. You can do this with: Paid search on Google or other search engines. The leader was social media, followed by paid search. In most cases, content marketing beats advertising. What Is Paid Media?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

KoMarketing Associates

MARCH 12, 2019

A) Pay per click search advertising. B) Search engine optimization. The pros of pay per click advertising. It lets you optimize your landing pages , optimize the title and meta description tags on your website’s pages, know which content to create, and more. The cons of pay per click advertising.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Top Rank Marketing

DECEMBER 15, 2023

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. There’s also a new search section on mobile results.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Top Rank Marketing

NOVEMBER 1, 2023

B2B advertising spending is expected to reach $31.72 LinkedIn has made inroads in this area, having rolled out expanded visibility for its call-to-action profile buttons that were rolled out in April, which will appear in more areas on the platform, including in feed posts and within search results, LinkedIn recently announced.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. In other words, write for people, not for search engines.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

seo.co

JULY 11, 2022

You are not focused on things like search engine optimization (SEO). And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. More search-driven leads. But perhaps you should be? What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. This can include video content, as well.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are like tags for your online marketing actions. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Liveintent

APRIL 12, 2023

Still, it’s important to remember that each advertising channel is different and can yield conversions in different ways. Meaning you can’t drive and evaluate email conversions the same way you can search or social conversions. The post 4 tips to drive conversions with ads in email appeared first on LiveIntent Blog.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

RebelMouse

NOVEMBER 29, 2022

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest posting is often listed as a popular way to improve a site’s ranking on search. Here’s the truth about guest posting and how to make sure you aren’t putting your site’s search performance in danger. What Is Guest Posting?

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

illumin

OCTOBER 25, 2023

It lets marketers easily track search trends from around the world, broken down by date range, location, category, search type, and more. Hootsuite has a wide range of tools for marketers to search trends across several social platforms. It easily lets marketers monitor daily trends, following a wide range of topics and tags.

Social Media 52

Social Media Trends Media Demographics 52

ClearVoice

JUNE 24, 2022

A native ad combines the visibility benefits of paid advertising and the user experience of organic posts. It’s a win-win-win for the advertiser, publisher, and user. What is native advertising? Essentially, native advertising is paid content that looks organic. Paid search ads are a great example of native advertising.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

DAGMAR Marketing

JUNE 23, 2021

There are over 40,000 Google searches conducted every second, 3.5 billion searches every day, and 1.2 trillion searches every year. Search engine optimization (SEO) is the process of optimizing web pages with the objective to gain greater visibility in search engines. What is SEO? Off-page SEO. Technical SEO.

PPC 95

PPC SEO Best Practices Lead Scoring 95

seo.co

JANUARY 3, 2023

Optimize Your Website for Local Search. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Try adding unique articles or blog posts about those topics too. Source: WebFocusMarketing. Conduct Audience Research.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Valasys

JULY 24, 2023

A well-thought-out plan should include elements such as defining the goal of your videos, choosing the right platform, knowing when and how often to post, and optimizing for search engine visibility. You can also embed videos in emails or blog posts to drive more traffic to your website.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Two places to find these are Google Analytics and Google Search Console.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Anyword

AUGUST 18, 2022

Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

FEBRUARY 15, 2022

Much like with a site that produces content, eCommerce sites have to be search engine optimized to pop up in the search results over their competitors. That means looking for what your potential customers would look for on the search engine and tailoring your site to those keywords. Make sure your URLs are optimized.

SEO 97

SEO Google eCommerce Mobile Advertising 97

Stevens & Tate

AUGUST 29, 2022

The second stage is the consideration stage in which the buyer defines their problem and is searching for solutions. You could set benchmarks for how many shares you want to average per blog post by a certain date. Implementing a strong search engine optimization (SEO) strategy is vital to consistently attract new visitors.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). PPC, or pay-per-click advertising, is a marketing channel where brands pay every time their ad is clicked on by a user.

SERP 128

SERP PPC Top of Funnel SEO 128