KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Webbiquity

AUGUST 18, 2020

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

OCTOBER 5, 2021

” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Three keys for B2B tech marketers to effectively reach this group are: Search: As previously noted, “Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.”

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Top Rank Marketing

JANUARY 12, 2024

.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Scan branded search results for opportunities to update company information across third party sites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. The most straightforward way to access buying signals data is through a third-party vendor. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

DECEMBER 20, 2022

Your website should not only be optimized for search, but it should act as its own lead generation machine. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Is your company blog in good shape? Step 3: Negotiate with top partners.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive. Find Your Buyers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Martech

MARCH 20, 2024

Start with soul searching What is your why? Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Your branding agency can run an initial search in the U.S. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Images via Ascend2: Search Engine Optimization Tactics. Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Others may be unable to search for relevant stock images or find images or digital videos within your DAM. Minutes add up to hours fast.

Digital Asset Management 117

Digital Asset Management Work Management Marketing AI Marketing Management 117

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. How To Select Intent Data Vendor.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. Use Third-Party Vendors. Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Work Management 112

Work Management Generation Marketing Management CMO 112

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Voice search is on the rise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Utilize Voice Search for Local SEO and Lead Generation. Voice search is hot. This makes voice search optimization an important component of SEO strategy.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Zoominfo

MAY 27, 2021

We’ll dive into more details shortly, but here’s a quick overview video: Before engaging with a sales team as they’re making a purchase decision , your prospects embark on the digital journey of research and vendor assessment to narrow down their options. A recap: The benefits of Intent in a nutshell. Interested in learning more about Intent?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Furthermore, some of these are virtually worthless for search (e.g. Syndication and blog directories. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

chiefmartech

JANUARY 25, 2023

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

BOP Design

JUNE 23, 2022

Market research enables you to see what your target buyers are using to search for your products or services. You may think your buyers are using sophisticated terms like “experienced MSP solutions,” when in fact, they are searching terms like “IT services for manufacturing” or “IT company manufacturing.”. Analyze the Data & Adapt.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Webbiquity

NOVEMBER 8, 2022

For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Better Facebook Page ratings boost search rankings. Here are four other key psychological principles of social proof. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. I hear about the “brain drain” in healthcare everywhere, from vendors to long-term care facilities.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Predictive Response

DECEMBER 14, 2018

Instead of interrupting your target market’s other searches, videos, and games with marketer-centric ads, inbound marketing is about pulling shoppers in when they actually need you. One of the best tools for inbound marketing is a business blog. What does the buyer’s journey have to do with your business blog?

Business Blogging 45

Business Blogging Leads Lead Marketing Qualified Leads 45

Biznology

OCTOBER 12, 2017

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. Steve has been blogging and tweeting about his brand successfully since 2009. It’s just hidden from them. Like this post?

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Webbiquity

AUGUST 4, 2020

A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. It also offers built-in marketing optimized for search. However, the vendor is addressing these, pricing is attractive, and a 30-day free trial mitigates risk.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. And they need help. A real lot.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. They will also research vendors that provide those products and services to determine if they are trustworthy. How do you drive website conversions throughout the buyer’s journey?

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Whether it’s one or all of the above, by figuring out your use cases, you can then tailor your search to make sure whatever online video platform you use will tick all of the boxes. A Tool to Help You.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. If you have past expertise in building small business websites , ranking them on search results, or buying and selling businesses, you can also consider doing website flipping as a Shopify business.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52