Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. How do you do that? Image source. Decide on themes and topics.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways. Demonstrating Authority and Expertise.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. When we read content, we look for a connection, a shared experience, or a fresh perspective. We’ve been sharing stories around campfires, through books, and across generations for centuries. Robots aren’t here to take our jobs.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again. Perfect Your Message for LinkedIn Ads.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. Recommended: “ Inbound ” and “ Content Marketing ” Audible. If you’d rather listen to a book rather than read one, Audible is the way to go.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. Content tips for e-books. Ideas you may not have considered for writing long-form e-books or print books. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. But read Traveler. Jannelle, Halifax, Nova Scotia. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? This book presents a good overview of writing and. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? This book presents a good overview of writing and. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

KoMarketing Associates

APRIL 15, 2014

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 31, 2022

If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . Stressed out about the switch to Google Analytics 4?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! To get this perspective, a key recommendation is to provide a survey. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. In this summary, I will highlight the 10 Step Positioning Process.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. It’s a great read for those looking for a more balanced perspective than the “lean in” mentality.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Contently

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. ” If only. Making some changes. Every month or so, we host a webinar.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what? You're on a blog.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? You want a human being to read your post. What Do You Want Your Visitor to Do After Reading Your Article? Before You Write.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Must Read: MQL vs. SQL: Which Lead Matters More and When? MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. Ogilvy on Advertising.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. They did not. What Was Our Reaction to The Emergence of Marketing Technology? But that’s rare.”

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Hubspot

MARCH 27, 2018

Here's our reading list of the best SEO blogs on the internet today to help you become a better marketer. Here's our reading list of the best SEO blogs on the internet today to help you become a better marketer. The Moz Blog. And their videos are just as intriguing as their blog posts. SEMrush Blog.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

So how does one build a good long-form post that provides tons of value and is read from start to finish? In this blog, I’ll explore the tricks that can make your content more readable and cover key reasons to write long-form content despite the obstacles. Why Long Form Content Works. It Provides Detailed Information.

Planning 268

Planning Content Work Management Paid Search Agency 268

Visitor Queue

APRIL 5, 2021

Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly? It’s not because they get a commission off the book sales. There are few practices that are proven to improve your life (and topics you are reading about – in this case, sales) than reading.

Best Practices 74

Best Practices Traffic Practices Research 74

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. Rebekah Radice.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Scoop.it

SEPTEMBER 8, 2022

As you keep reading, you’ll decide to use this useful strategy in your own business with the right content curation tools. Book recommendations. Author James Clear recommends his favorite and most impactful books to his audience. It’s even harder when you have to do this regularly.

Curation 93

Curation Generation Content Thought Leadership 93