Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data? How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

B2B Marketing Directions

JANUARY 21, 2024

The quality of the product ideas was based on purchase intent. Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. From implementing ABM, to defining your sales enablement programme, or incorporating greater insight, intent data or programmatic into your activities, here are 10 posts that can help to transform your campaigns.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. What is the search intent of those visitors? But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. The answer is simple … not all traffic is good traffic. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Top Rank Marketing

DECEMBER 22, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. [Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Increase Conversions Great content marketing gives your audience the chance to connect with your brand and the information they need to make an educated purchase decision. Identify the target mix of the best 50-100 keywords. Try A Workshop!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Lake B2B

MAY 28, 2021

Technographics relates to the potential customer’s tech install base which gives B2B marketers the big picture about their prospective tech buyer’s purchase intents and next steps. The post Best 10 Technographic Data Providers in USA appeared first on Blog. Combining high-quality customer contact data with tech […].

Best Practices 98

Best Practices Purchase Intent High Quality Lead Intent 98

Martech

NOVEMBER 9, 2022

14% higher purchase intent. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. The post Native Curated Packages: Driving relevance and engagement for advertisers appeared first on LiveIntent Blog.

Curation 118

Curation Relevance Advertisements Advertising 118

Porch Group Media

MAY 30, 2019

The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10 – 15 years.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Porch Group Media

JUNE 6, 2019

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Launch Marketing

APRIL 12, 2023

This blog highlights some of the most important benefits and strategies on how to make the most of each. Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%. Doing so can often start with consistent messaging.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Top Rank Marketing

OCTOBER 17, 2023

In an age of do more with less and increasing expectations of marketing to prove out ROI, webinars have become an important tool for engaging prospective customers in a way that drives engagement and purchase intent. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Zoominfo

JUNE 27, 2018

37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ). What platforms are most effective for influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Attendify

MARCH 2, 2021

For those looking for the right collaboration solution when planning an event, or sponsors participating in an event, comparison tools, like this Talkdesk and RingCentral comparison blog post, can be very helpful in finding the best fit. Guest Blog Author Bio: Victorio Duran III – RingCentral US. Promotion Gets Personal.

ROI 50

ROI Work Management Marketing Management Comparison 50

Martech

FEBRUARY 13, 2023

according to YouTube AdBlitz, YouTube’s official blog for all things Super Bowl. (A Purchase intent. In terms of turning all the Super Bowl attention to products and sales, The Farmer’s Dog drove more purchase-related discussions on social than any other spot during the game. They wondered if she was pregnant.

Buzz 97

Buzz Purchase Intent Social Media Youtube 97

Marketing Insider Group

NOVEMBER 22, 2021

These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. Here’s a screencap of what it looks like: Image Source.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

DAGMAR Marketing

NOVEMBER 30, 2023

An excellent example of this is when a user shares their purchasing intent with a company. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Inbox Insight

OCTOBER 27, 2023

This could include activities like reading, sharing, or commenting on content across various channels, such as blogs, websites, social media platforms, and more. To judge the quality of your intent data, consider factors such as how recently your potential customers have engaged, how often they have returned, and how engaged they are.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Marketing Insider Group

JANUARY 5, 2023

Someone who reads 10 blogs on your website is not a lead. As the examples above show, a marketing inquiry is an individual who has expressed interest in your company, your content, or your product by providing you with their contact information when they took an action such as downloading an eBook or subscribing to your blog. .

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. The post 15 Social Selling Quotes to Inspire Your Sales Efforts appeared first on ZoomInfo Blog. Click to Tweet! Click to Tweet! Now, it means Always Be Connecting.” – Jill Rowley.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Porch Group Media

OCTOBER 8, 2020

Add Purchase Intent data Brands may be spending big now on ads that rely on third-party cookies but at V12, we have seen many brands switch spend to target actual consumers who are known to be in market for products and services they sell. Learn how to target in-market shoppers with our Success Kit to Purchase Intent Marketing.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

Liveintent

MAY 24, 2021

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. If you’re interested in learning more about how you can purchase email newsletter inventory check out our blog post or contact our team. appeared first on LiveIntent Blog.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Marketing Insider Group

JULY 16, 2020

If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score. Create buyer personas and accurate segments.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Scoop.it

JULY 1, 2021

The kind of data it can help you with are: Purchase intent. These tools will let you know which users have a high purchase intent and which ones don’t. Accordingly you can send out nurturing emails to the people with low purchase intent.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65

Unbounce

APRIL 4, 2019

The blogs all say Facebook is for old people. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111