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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

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4 Trends for B2B Lead Generation in 2023 and Ways to Implement Them in Your Marketing Strategy

Launch Marketing

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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How to Leverage Intent Data to Drive More Business

NetLine

Identify relevant intent signals Intent signals are the indicators that identify the prospects who are actively researching your brand—they do not pertain to the people who simply land on your website. Remember that intent signals should refer to users who demonstrate interest in your product or service.

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What is Intent Data? How to Turn Signals into Action

Zoominfo

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

That action of putting an item into the cart shows clear purchase intent. To be effective, web retargeting uses a combination of tailored messaging and targeted ad placement, that capitalize on the intent signals found on the website. men’s blue Nike Air sneakers), they can be retargeted with an ad for those specific shoes.

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What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.