Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

DECEMBER 26, 2017

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. We received so many stories, some of which have been published on the ProBlogger podcast. in July 2017.

Blogger 254

Blogger Tips Comparison Top of Funnel 254

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Webbiquity

MARCH 13, 2019

.” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Anyword

MAY 21, 2020

If you remember my first blog post of this series, I spoke in-depth about the very visible spike in paid subscriptions that happened in mid-March when shelter-in-place orders began. How One Publisher Achieves Stability. I found a few big publishers that were faring very well in the current environment. Let’s dive in.

Top of Funnel 98

Top of Funnel CPC Cost Per Click High Quality Lead 98

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Blog Learn More If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Balance Your Revenue Drivers.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar?

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

NOVEMBER 21, 2021

Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. Social Warfare adds beautiful, lightning-fast social share buttons to your website or blog. The Deal: Get 30% off all Fotor annual plans using coupon code BF21. MonsterInsights.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Chang’s advice for publishers and advertisers who are thinking about investing in email? Don’t delay.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Convince & Convert

FEBRUARY 23, 2015

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Is my content useful? Is my content error-free?

Top of Funnel 167

Top of Funnel Content Guidelines Tagging 167

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. MQLs and SQLs who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Content Standard

JUNE 26, 2020

In January, multiple outlets published articles discussing whether 2020 would signal the end of the webinar. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences. But here’s the thing: Webinars still work.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. A few years ago, I was working with a very large technology company that had one blog where they created six posts a day. Here’s what we learned: The sweet spot.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Writing on the Web

OCTOBER 21, 2015

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. How to Make Money Indirectly from a Business Blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Dennis Publishing. ” Dennis Publishing. Here are a few of the highlights: Disruptions in digital media.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Contently

DECEMBER 21, 2016

Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. In this webinar, you’ll learn: Why thinking about voice before publishing is so important.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Stats 60

Martech

OCTOBER 17, 2023

B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. It will help marketers by ensuring that leads are “100% marketable,” it said in a blog post. Why we care. Assess lead quality, assigning trust scores.

Privacy 126

Privacy Intent Signal Lead Scoring Lead Ranking 126

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Dennis Publishing. ” Dennis Publishing. Here are a few of the highlights: Disruptions in digital media.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Kapost

AUGUST 20, 2018

In fact, it’s something many of us likely associate with traditional print publishers, The post [Webinar] How Kapost Optimizes Our Content Calendar appeared first on Kapost Content Marketing Blog. Like so many strategies and tools employed by today’s B2B marketers, the content calendar is nothing new.

Webinar Metrics 61

Webinar Metrics Optimization Content B2B Marketing 61

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

MeetingOne on Webinars

SEPTEMBER 25, 2019

So you want to put on a perfect webinar, huh? First time? Whether you are just starting out or are a seasoned pro, you’re bound to hit walls that leave your webinars less than perfect. Here’s to an amazing next webinar for your team! To Create a Perfect Webinar, Start Here. 126th time? That’s it!

Webinar Metrics 48

Webinar Metrics Eye-Tracking Custom Publishing Training 48

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Ready to take your content to the next level?

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135