Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. The death of email templates is accelerating. Sean is best known as the founder of Growth X. Sean Sheppard.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Video Prospect Like a Pro. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. If you have an idea for a show, or would like to talk about having us produce your podcast, email us).

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Optinmonster

MARCH 17, 2022

We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Best Website Builder for Small Business. In this roundup, we look at the best options for creating a website for your business.

Small Business Marketing 104

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 104

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. Both approaches have their merits, but determining the best strategy for your company requires careful consideration of the pros and cons.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Convince & Convert

FEBRUARY 3, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. We do it the old-fashioned way, via email. Here’s our guest guidelines page for Social Pros.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Biznology

JUNE 19, 2018

While the bullet points below are a good map, scroll down to the bottom of this post and you’ll have access to every online reputation management (ORM) article that Biznology has ever produced as of today. We create new content , to be approved by our clients or other designated representative.

Process 175

Process Class Google Social Media 175

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. The conversation also touches on the impact of technology on marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

ConvertKit

JANUARY 27, 2021

Have you ever set up a lemonade stand at the end of a cul-de-sac? You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. Our imaginary creator has 2,000 email subscribers, so they aren’t a stranger to using email marketing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. That’s not entirely wrong.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. I share inspiration. Blog posts. Marketers, take heed.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

NetLine

JUNE 21, 2022

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. . B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Webbiquity

FEBRUARY 19, 2019

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization.

Paid Search Agency 155

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 155

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We focus on creating new content to provide supplementary ranking strength to preexisting welcome materials.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Contents 1. Website ‘Hover’ (Prospect’s Website) 2.5

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. This educates homeowners about where their money is best spent, building trust and credibility.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. The death of email templates is accelerating. Sean Sheppard Sean is best known as the founder of Growth X.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Contents 1. Website ‘Hover’ (Prospect’s Website) 2.5

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. Webinar Best Practices 5.1 Webinars rank among the most useful content formats. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama. That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Convince & Convert

DECEMBER 16, 2014

A huge part of this brand’s marketing strategy is blogger outreach. And most importantly, Lorna Jane expertly blends the two strategies together to create perhaps the best example of blogger relations I’ve ever seen. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. Webinar Best Practices 5.1 Live-streaming allows you to use slides, video, and even screen sharing to make your point. What is a Webinar?

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

seo.co

JUNE 28, 2020

Table of Contents. The Biggest Pros of Outsourcing a CMO. + The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO). And if so, what sorts of pros and cons can you expect along the way? We’ll cover all of that and more in this power-packed blog post. Easy peasy.

CMO 105

CMO Work Management Marketing Management Service 105

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. When you can’t be there in person, video is the next best thing. To inspire employees, internal communications should take a leaf from marketing’s playbook.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. Smart marketers test their meta descriptions.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Buffer

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. With social commerce, the store — the entire shopping experience — happens without the customer ever leaving the social media site. There’s a really great blog post on BigCommerce about this.

Social Media 98

Social Media Rules Media Click Rate 98

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. And that you’re offering something really great to make trading their email a total no-brainer. .

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? Hot Leads: What makes them special? How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Vidyard

NOVEMBER 19, 2020

Contents 1. For Vidyard, recruitment videos are the perfect tool for filling niche roles in a talent market like today’s. Video interviewing increases speed of hire , allowing recruiters to focus more time and energy on the best candidates.” – Samir Khelil, Head of Recruitment, Westbourne Partners. Learn from the Pros.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137