Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Sharpspring

JUNE 3, 2021

You can easily create an eye-catching page with your photo, a short description of your personal and professional background, links to your social networks and to your email. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

Personalization 129

Personalization SEO Brand Identity Branding 129

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Onalytica B2B

NOVEMBER 10, 2016

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. WHAT BRANDS CAN DO: Encourage and entice Millennials to share their experiences in the form of reviews, videos or blog posts. Millennials are 247 % more likely to be influenced by blogs or social networking sites.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

KoMarketing Associates

FEBRUARY 23, 2016

Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

PR 100

PR Social Media Media Blogger 100

Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Examples of how you do this are: Make them visible on social networks. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Encourage them to blog. Get them twittering.

PR 100

PR Peer-to-peer Press Public Relations 100

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. I prefer sending press releases or supporting text as attachments rather than copying/pasting the details right into the message.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. 120 native social/visual posts, each promoted on three social networks.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. 12 Free Social Media and Brand Monitoring Tools to Try. 2) Social Mention.

Social Media 78

Social Media Tools Media Brand Identity 78

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

KoMarketing Associates

APRIL 1, 2014

This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. Events Search Engine Marketing Blog Search Engine Optimization'

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). Here are 10 lessons on Walmart’s social media strategy for every business. There is learning and improving that Walmart has to do, as does any business that use social media so broadly.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Contently

MARCH 6, 2018

This dynamic can also apply to B2B blog posts. I was the editor-in-chief of Contently’s blog, The Content Strategist, for years. I have had reasonable success with Twitter about a year in with 1,100 followers. I relegate those relationships to Twitter and LinkedIn. Joe Lazauskas (@JoeLazauskas) January 18, 2018.

Content 167

Content Linkedin Facebook Analysis 167

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Don’t limit yourself to the top five social networks either. You’d be surprised by how many different networks there are to leverage.

Social Media 52

Social Media Work Management Marketing Management Class 52

Webbiquity

FEBRUARY 5, 2016

With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. It is also helpful for streamlining your social media content production. You may also see your press releases sent to some of their 3-million monthly visitors. There are 300+ apps that are compatible with the Pocket system.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

Social Media 100

Social Media Media PR Digg 100

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. .” Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

NuSpark Consulting

MARCH 3, 2016

Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Promote your white paper using online press release distribution services.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Writing on the Web

FEBRUARY 5, 2014

Particularly when researching social networks, comments are often biased in favor of negativity. Pay attention to how many websites, articles, blog posts, videos, etc. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. Here are a few tools you can use.

Research 100

Research Aggregators Press Social Networks 100

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? I want to be a thought leader, but I don’t have time for blogging.”. I hear these objections all the time when speaking to top executives about social media. I hear these objections all the time when speaking to top executives about social media. Sound familiar? Without the red tape.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

ConvertKit

SEPTEMBER 15, 2021

It's how a lot of people get to know you before (for example, journalists who are sent your electronic press kit ) or directly after first hearing your music. Instagram, Twitter, TikTok, and other major social networks have separate location and URL fields for you to fill out that don’t count toward your character limit.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

SEPTEMBER 29, 2011

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Image Source.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

JANUARY 14, 2019

Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. When distributing your videos, social channels are your best friend. Press releases.

Distribution 76

Distribution Video Marketing Advertising Agencies Multi-Channel 76

Martech Advisor

JANUARY 30, 2020

“BuzzSumo analyzed 777 million posts throughout 2018 and found that without question, link posts for any article, blog post, or website that lives outside of the Facebook ecosystem get the lowest reach and the lowest engagement. Learn More: Facebook’s Watch Enters In An Era Of Social Viewing.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. It also has some killer blog content. But don't let it get lost. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115