SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MARCH 16, 2023

If the all-powerful Sorting Hat can put human (okay, fictional wizard) students in the right place, it can do the same for your brand. They stick up for the little guy, and take necessary action even if they don’t have all the time they want to think it through. As a result, we all know today that Red Bull gives you wings.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Contently

OCTOBER 14, 2020

Bhutan Tourist Board: The power of research. Enter webisodes, a novel video format with action, animation, and volume. To cut through the clutter of conventional ads and be approachable to an audience who clearly didn’t want to hear anti-drug messages, we created Summit High , an online cartoon series.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Marketing Insider Group

MAY 18, 2020

For audiences to be persuaded by their content, they think it should be educational, drive action, use data, say something new, and cause discussion. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. What Is Thought Leadership? Having a Point of View.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Vision6

APRIL 25, 2023

However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results. Include links to helpful resources, such as blog posts, tutorials, or FAQs.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. One short social video there. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” And…what was the ROI?”

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaigns 91

Campaigns Work Management Content Transparency 91

Webbiquity

APRIL 21, 2020

Modern office buildings are an incredibly complex orchestration of steel, glass, concrete, and an array of subsystems: heating and cooling, security, telecom, power, plumbing, and more. It provides an immediate visual assessment of project progress to construction managers so they can take timely actions to keep projects on schedule.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. They don’t have to be super well-known, either.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Navigate the Channel

JUNE 19, 2023

Discover effective strategies for generating engaging social media posts. Research on what engagement and results your past posts have gotten can help you determine where your followers fall. Your call to action will be different for a sales post versus a post designed to build brand awareness and engagement.”

Social Media 65

Social Media Media Curation Content 65

Vidyard

SEPTEMBER 14, 2021

Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2 Screen Share Videos 2.3 Hybrid Videos 2.4 Video Playlists 3.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Digilant

APRIL 9, 2024

Hit play on the video to learn more or check out our overview of the video content below. Missed one of our previous episodes, start at the beginning of our Countdown to the Cookieless Future series with episode one where we break down the implications of Google’s removal of third-party cookies. Ready to dive in?

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

JULY 28, 2023

If you're looking to maximize your sales potential and close deals faster, this blog post is for you. It should be concise, clear, and persuasive, capturing the attention of the target audience and compelling them to take action. When it comes to identifying potential leads, it's essential to have a strategic approach in place.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

SmartBug Media

JULY 28, 2020

Series of educational videos. To make the most of guest blogging, you need to be selective. And you need to mix it up by using a combination of well-known media and smaller indie blogs. Here’s why you should guest blog: Your domain ranking improves (which gives you greater credibility). How-to guide. Checklist.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Sprout Social

JANUARY 6, 2022

They create videos, photos, graphics, informational resources, blog content, etc., How-to guides, “day in the life” series, tips and tutorials, beautiful photography, engaging videos — these are some of the types of content that they know their audience wants to consume. Their job is in their job title.

High Quality Lead 127

High Quality Lead Intent Social Media Promotion 127

Anyword

JULY 14, 2021

A great AI copywriter like Anyword will automatically create the necessary text for your website or social media post, bringing more attention to your business while saving you some time. Affiliate marketers get paid when a visitor takes action on their offer – such as purchasing via an affiliate link.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Velocity Partners

AUGUST 2, 2023

Because interactivity is both insanely powerful and routinely underutilized. The other cool thing about animated long pages is that they allow you to combine text, illustrations, animations, video, and all the interactive bits you need to present your content in the most engaging way possible. It’s also very search-friendly.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

ClearVoice

AUGUST 25, 2023

What steps do you need to take to leverage the power of technical content marketing while making it fit into an overall product marketing plan? You might use case studies to show off the product in action. You could make an explainer video that details the problem and the solution. What Is Technical Content Marketing?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. ” It will be able to respond more conversationally as opposed to simply providing a series of (hopefully) relevant links.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Digilant

MARCH 24, 2024

Welcome back to our “Countdown to the Cookieless Future” series. Next up we’re diving into another critical piece of the post-third-party cookies puzzle: alternative identity solutions. Hit play on the video below. Ready to dive in? Short on time?

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Hinge Marketing

JANUARY 5, 2023

The emotion of this scene is remarkable, not only because of the intense action, but because the movie awakens us to the realities of the powerful forces at work in the universe—time, space, and gravity. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Buffer

MARCH 9, 2023

Don’t just take it from me either – small business owners Sherell Dorsey, Sheena Russell, and Latesha Byrd all acknowledge the power of LinkedIn for personal branding. Get inspired by these About sections from LinkedIn's blog. This is the only place where you can give context to what people might see on your profile.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. The good thing about technical SEO techniques is that they give marketers a checklist of specific actions to improve SEO. Let’s look at an update. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

OCTOBER 25, 2022

That is the power of brand awareness. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”. What does it take to build brand awareness? Website traffic. Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Powerful hashtags. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it.

Features 111

Features Examples Paid Search Agency Communities 111