Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Marketing Insider Group

MAY 3, 2023

While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. Here’s a summary of our hot take on the latest and greatest topics surrounding AI and content marketing. Here’s the hot gossip.

Marketing AI 251

Marketing AI Webinar Metrics Content Marketing Planning 251

Webbiquity

DECEMBER 19, 2023

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?);

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Paid Search Agency B2B Marketing Screencast Planning 185

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai But I suspected as well that I wasn’t using the AI optimally. A prompt engineer may use prompts to “teach” the AI to function as a customer service chatbot.

Generation 195

Generation API Webinar Metrics FAQ 195

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool. Let’s get started!

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KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Editor’s Note: This was definitely a frequently bookmarked study in our office – three colleagues listed it among their favorites!) What’s the Value of a Like?

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Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking. This list of considerations applies to all AI tools.

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Training Lead Ranking Phishing Paid Search Agency 155

ANNUITAS

NOVEMBER 28, 2023

Salelsoft has been calling itself an “AI-powered revenue platform” of late – an evolution of its positioning. The AI capabilities inside some newer feature sets have been improved, and the company has improved mobile access for users as well. 6ense has announced some new AI capabilities to better build outbound ABM campaigns.

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Advertising Agencies Account Based Marketing API ABM 130

Conversica

APRIL 28, 2021

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

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Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 124

Trust Marketing B2B Marketing Linkedin Advertising Agencies 124

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2

Newsletter 122

Newsletter B2B Marketing Linkedin Studies 122

Top Rank Marketing

SEPTEMBER 15, 2023

percent noting a greater sales pipeline, and 11.1 percent noting a greater sales pipeline, and 11.1 percent pointing to increasing attendance, 15.8 percent pointing to increasing attendance, 15.8 percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results.

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Marketing AI B2B Marketing B2B Marketing Management 121

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

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Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 125

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. SCMR Ad Market Expands For 8th Consecutive Month In November With a 1.2 percent rise in year-over-year advertising spending during November 2023, the U.S.

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Paid Search Agency B2B Marketing Advertising Agencies Linkedin 128

Top Rank Marketing

JANUARY 24, 2024

While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? Algorithms. Always-on strategies. Artificial intelligence.

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Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 131

B2B Marketing B2B Planning Brand Identity 131

Webbiquity

MARCH 7, 2023

Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives. But definitely skilled.)

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Contently

MAY 11, 2024

All that said, it’s worth noting that the SEO game is changing by the day. Google is currently taking steps to adapt to the era of generative AI. My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion.

SEO 146

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

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Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. The Trending Now section uncovers the most viral posts from the previous 24 hours. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Here are 10 of the top resources you can use to find up-to-date issues.

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Trends Marketing AI Lead Scoring Lead Ranking 256

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Martech

JANUARY 25, 2024

Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously.

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Martech

MAY 19, 2023

From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? What is generative AI?

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Marketing AI Marketing Qualified Leads Generation Copyright 145

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Freshly out as a public beta is the AI assistant in the conversations inbox. Write social posts.

Marketing AI 96

Marketing AI Tools Paid Search Agency Work Management 96

Top Rank Marketing

AUGUST 7, 2023

What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Humans build trust and nurture relationships. Humans build trust and nurture relationships.

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Top Rank Marketing

NOVEMBER 10, 2023

MediaPost Is AI in Search Changing B2B Content Strategies? Social Media Today “Not everyone gets it – not our parents or friends or loved ones. Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3

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Advertising Benchmark Marketing Report B2B Marketing Linkedin 128

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. AI content assistant for social media (beta) Help your team create social media content more efficiently by enabling HubSpot’s content assistant for social media beta.

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Hubspot Landing Pages Budget Programs Work Management 101

Marketing Insider Group

AUGUST 13, 2020

Use AI whenever possible for chatbots and more. Rather than forcing your customers with concerns or questions to wait, consider how artificial intelligence (AI) can help. As an example, AI-enhanced chatbots may be able to answer some basic inquiries. Let’s say your AI chatbot keeps getting variations on the same question.

Ideal Customer Profiles 274

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 274

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. This includes content generated by AI tools without human oversight or curation.

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Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year.

Marketing AI 96

Marketing AI Paid Search Agency Companies Amazon 96

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

Anyword

SEPTEMBER 14, 2021

Copywriters are spending more time than ever on writing blogs – the average is now almost four hours to create an article from scratch. It’s important to note that this is a trend, with the length of articles, and the time spent writing them, steadily increasing every year. Features and Perks of Blog Project.

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Copywriting Planning Features Keywords 52

Act-On

SEPTEMBER 26, 2023

A great strategy for landing these links is pitching related blogs and podcasts. When you write a guest post or appear as a podcast guest, you typically get a link to your website. Blogs and podcasts with high domain authority get many pitches. They say it’s important for SEO, but is it really ? What’s the difference?

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SME FAQ Domain Link Building 140

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 129

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 129

Webbiquity

OCTOBER 5, 2021

There are many more details in the full report from SWZD , including breakdowns of hardware, software, cloud, and managed services spending by specific type and area; purchase triggers for IT spending decisions; and the path ahead for the adoption of emerging technologies, like IoT (and IIoT), 5G networking, AI, and 3D printing.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Image credit: Elisa Ventur on Unsplash.

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Martech

JANUARY 20, 2022

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. ” A number of the solutions have sophisticated features, Cass noted. Please note, this story was not written by a robot.

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