Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Branding/Personality. Banners and Logos.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

AUGUST 25, 2016

While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions.

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. My first blog was born on my birthday, Sept. So how do you do this? Why am I here?”

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

OCTOBER 21, 2015

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. How to Make Money Indirectly from a Business Blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? When you find good info that’s helpful to your readers/clients, you’ll want to share that on your blog.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

DECEMBER 2, 2015

How do you create an emotional connection with your blog readers? When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Extend a hand to your blog readers.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Here’s how I went from barely awake blog procrastination to publishing this morning. You can tell a lot about a person just by reading the titles of the web pages they’ve got open.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Read other blogs.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. What about you and your blog? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JANUARY 21, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). The choices for adding features and widgets to your blog can be overwhelming.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Speech can be a great way to convey personality.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Most blog writers are just barely scraping the surface of what needs to be said.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. Do you have a team?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Get Personal with Your Readers.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

APRIL 23, 2014

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Photo essays – Blogging doesn’t have to be all about writing.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. A ssets (free). S ocial Media. Vivid descriptions.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

OCTOBER 8, 2014

width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Based on its title, this blog post by Andy Thomson caught my eye: Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing. What makes them stop and read your blog?

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

AUGUST 14, 2013

Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. But he is #1 in health care blogs for that specialty, according to ShareCare , a key site that ranks health care providers and links them up with people in need. Dr. Parker’s blog is at CorePsych.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

NOVEMBER 11, 2010

The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. They repeatedly use personality to establish associations with positive emotions. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? Guest blogging is wise but only if done appropriately. Here’s how this email plays out: Introduce yourself and your function as it pertains to this email – why you’re contacting this person. It requires you have knowledge of their blog and their audience.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. You interested?

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

JUNE 12, 2013

src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

MARCH 14, 2012

Is your blog like my tennis, a hit or a miss? I know people who blog like that. Blogging for your business doesn’t work that way. Business blogging is like tennis: you want to keep the ball in play. You can’t do that when your blogging is inconsistent. 5 Blog Writing Lessons from the U.S.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. This blog and gmail will be doing a Savasana - corpse pose – of complete relaxation. Blog this on Blogger. How to Get Your Blog Buzz Back. 6 Ways Blog Formatting Engages the Reader’s Brain. I’ll be back next week.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

MAY 10, 2015

But how authentic is your blog writing? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? How do you add a little more of it into your blog or newsletters?

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

JULY 22, 2011

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. In this part of your blog post, you start describing a better future. Let me tell you a personal story.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100