ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Open Rate: 44.3%. Reply Rate: 33.3%. Open Rate: 61.8%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

Hubspot

APRIL 6, 2018

As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects. how many recipients clicked on the links within the template). Happy selling!

Open Rate 93

Open Rate Template Peer-to-peer Click Rate 93

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. If you need help with your blog page, look no further. So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. You want people to read your emails, right?

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Vidyard

APRIL 20, 2016

5 Ways to Increase Open Rates and Better Engage Prospects . Another personal favorite I’ve seen someone use is “Life is like a box of chocolates…” I think it’s safe to say that most people recognize this famous movie line, and therefore would be compelled to open the email and find out what comes after.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Vidyard

SEPTEMBER 20, 2016

Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

DiscoverOrg

DECEMBER 9, 2016

To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. Struggling with low open rates? Have you read a blog recently that fanned the flames of selling? Top 10 Do’s and Don’ts for Selling to CIOs.

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Webbiquity

APRIL 23, 2024

Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. The post How to Maximize ROI with Email Marketing for B2B appeared first on B2B Marketing Blog | Webbiquity. Adding some personality to your subject lines is another crucial component.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. And, it also functions as a call-to-action at the end of every blog post and page of your site. You could extend your suggestion by referring to one of your blog posts that touches on a similar topic.

Lead Generation 395

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 395

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. Building trust is essential to convincing customers to buy more than once.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

Launch Marketing

MARCH 9, 2022

According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate. For example, the Advertising & Marketing industry open rate is 20.5%

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Webbiquity

APRIL 18, 2024

This includes measures such as open rates or click-through rates. For example, you might test two different subject lines to see which one leads to higher open rates. The post Maximizing Efficiency with B2B Marketing Automation: Key Strategies appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Webbiquity

MARCH 30, 2024

Test sending them out at different days and times during the week and watch your open rates to see what schedule works best with your audience. The post Spreading the Word About Your New Business appeared first on B2B Marketing Blog | Webbiquity.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Hubspot

FEBRUARY 4, 2015

If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. At this frequency, companies enjoy a median open rate of 32.4% and median click rate of 6.5%.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. Let’s look at how AI-driven email marketing can substantially boost open rates and conversions, ensuring that your messages reach the right people and inspire action.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Scoop.it

SEPTEMBER 21, 2023

For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. You should frequently check the pageviews on your curated content so you can see how it compares to blog posts created from scratch.

Curation 81

Curation Click Rate Content Open Rate 81

Launch Marketing

SEPTEMBER 27, 2023

Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness.

B2B Marketing 126

B2B Marketing Lead Ranking Lead Scoring Campaigns 126

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Conversica

JANUARY 19, 2021

Better still, IVAs always deliver emails tried and tested to ensure higher open rates and better customer engagement. The post Blog: Balancing Strength and Flexibility for Conversational AI first appeared on Accelerating Revenue with Intelligent Virtual Assistants.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SmartBug Media

JANUARY 4, 2023

In this blog post, you’ll learn how three clients in food and beverage gained real results from powerful email marketing strategies. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate. percent click rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing & Strategy Marketing Strategy 97

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). There is a common misconception that the right question to ask would be: which subject line length correlates to the higher open rate ?

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134