Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Opt Intelligence

APRIL 25, 2021

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. Just like it sounds, this is the number of people who opened your email.

Email Campaigns 62

Email Campaigns Campaigns Open Rate Click Rate 62

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. What Exactly is Email Personalization? Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

DotDigital

MAY 6, 2021

This makes it easier than ever to design automated email marketing campaigns that are relevant and timely. . Welcome emails are a central pillar in ecommerce email marketing. They experience higher open rates and engagement rates than any other email campaign. The welcome program .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Webbiquity

APRIL 18, 2024

For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. It involves comparing two versions of an email message to see which one performs better on a specific metric.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. The first step is to create an email campaign using industry best practices and combine those with the information you already have about your current user base and prospective leads.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Turn Off Autoplay.

Email Marketing 293

Email Marketing Video Marketing Best Practices Click Rate 293

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

FEBRUARY 11, 2021

Perhaps the most popular type of content upgrades are free handbook PDFs , which would be sent to the subscriber’s email. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Short forms convert better and therefore will capture a lot more emails.

Lead Generation 395

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 395

SmartBug Media

DECEMBER 14, 2022

Of those people, 58 percent of consumers check their email first thing in the morning. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z. percent open rate. percent unsubscribe rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

BOP Design

JULY 30, 2021

Email Open Rate. How can you tell if your email campaigns are resonating with your target audience? Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. Click-Through Rates. Sending Emails at the Right Time.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

SmartBug Media

JANUARY 4, 2023

In this blog post, you’ll learn how three clients in food and beverage gained real results from powerful email marketing strategies. Email Marketing with Tangible Results. As a result, some of the best-performing metrics observed include: 14 percent average monthly click-through rate. percent average monthly open rate.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

OCTOBER 18, 2022

It keeps your whole list engaged and improves your open rates, which, in turn, increases your deliverability. But they’re not useful for sending large email campaigns. All deliverability rates are attributed to the primary email account anyway, so there’s no hiding from the true numbers. Key Takeaways.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Zoominfo

FEBRUARY 13, 2019

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. How do I segment my email lists? Unfamiliar with the term?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. You’ll see your business soar to greater heights!

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

illumin

DECEMBER 13, 2023

Open rate Open rate is another critical and popular metric among marketers. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Lake B2B

JUNE 11, 2021

A well-executed email campaign should – Reduce hard bounces Increase click-through and click-to-open rates Drive-up engagement and conversions Generate leads or demand, as the case may be Produce repeat business, and Reduce marketing costs Are you seeing all of the above with your […].

Email Marketing 98

Email Marketing Click Rate Open Rate Email Campaigns 98

Launch Marketing

MAY 19, 2021

How do you know if your email marketing efforts are effective? Analyzing email metrics can help your business determine how well your emails are performing. Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Hubspot

FEBRUARY 4, 2015

If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. How many email campaigns should you send per month? and median click rate of 6.5%.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. Email templates dictate the layout, design and quality of each email. click-thru rate.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Zoominfo

NOVEMBER 29, 2018

The impact of personalized email campaigns. Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Scoop.it

SEPTEMBER 21, 2023

Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations.

Curation 81

Curation Click Rate Content Open Rate 81

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130