SmartBug Media

OCTOBER 15, 2021

Our INBOUND 2021 recap blog series has all the juicy information that you might’ve missed. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Higher open rate (b2b increase 38%; b2c 27%). B2B 21% increase and B2C 22% increase open rates.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Hubspot

JULY 2, 2014

Someone searches for something related to your industry and happens upon a blog post you wrote. You send them an email with your latest blog post. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. ” The post 5 tips for email audience building in 2022 appeared first on LiveIntent Blog. “Data practices are really at the foundation of that.” ” 5. .

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Litmus

FEBRUARY 1, 2021

We’ll be sharing stories, blog posts, and more on how you can show your subscribers and customers some love. The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. What to do (and what not to do).

Click Rate 62

Click Rate Open Rate Clickthrough Twitter 62

Liveintent

JUNE 1, 2021

And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. The post Building a holistic email monetization strategy with your audiences at its center appeared first on LiveIntent Blog.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Sprout Social

MAY 24, 2022

Blog properties. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach. The only downside is that growing an audience for an owned media channel takes both time and effort.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. This data helps you send the right marketing materials to customers at the right time. Email marketing is also easy to measure. Custom Forms.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Golden Spiral

JANUARY 31, 2019

You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Would you open that email if you received it?

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Blog at WordPress.com. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. In fact, we have a whole subset of our blog dedicated to email marketing content. " No math required.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Madison Logic

AUGUST 31, 2023

In the first part of our “Using Digital Marketing Channels with Precision” blog series, we’ll highlight what multi-channel ABM really is, the channels to include in your unified strategy, and how to master your approach. What is Multi-Channel ABM? It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Madison Logic

SEPTEMBER 21, 2023

It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. Keep a vigilant eye on engagement metrics, including impressions, open rates, site visits, and downloads.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Liveintent

MAY 23, 2018

What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ? The post How the Travel Industry Approaches Email Marketing (And What We Can Learn) appeared first on LiveIntent Blog. Do more with your email, make it your superpower. Contact us to find out how.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Hubspot

JULY 31, 2017

To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. So to measure the success of the "book a meeting" CTA vs. the "complete an IMA form" CTA, we also compared the a verage open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

FEBRUARY 26, 2015

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

NOVEMBER 22, 2014

Thoughts about [title of their blog post]. But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

nDash

JULY 30, 2020

That blog post you spent so much time putting together won’t earn any attention just because you hit publish. How We Increased Blog Traffic by 400% in 5 months with Zero Budget”. The Keys to Increasing Blog Traffic”. The second headline tells you that the blog post is probably the same old topic you’ve read dozens of times.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. 2) Conversion Rate. Your emails will likely contain calls-to-action such as "Subscribe to Our Blog" or "Join Our Weekly Email List." 1) Open Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

MARCH 30, 2016

Before we enacted these changes, here's roughly how our blog email subscriptions worked. Traffic to the blog from our email notifications gives us an indication of how these emails are doing, but it's not a full picture of how well our emails themselves are doing. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

FEBRUARY 26, 2014

I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. 7) What do open rates and clickthrough rates mean? Open rates and clickthrough rates are the most common benchmarks people use when talking about email marketing success.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.    You can use any shortening service to do this and you will still get accurate results.

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. People are tweeting out my blog post!" I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five. One of my blog posts totally blew up on social compared to my average post.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Sharpspring

SEPTEMBER 16, 2021

In this blog series so far, we’ve covered copywriting, email design, compliance issues, and segmentation. In Part II of this blog series , we talked about the importance of brevity in subject lines. Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 21, 2016

With that in place, display ads are bought on digital advertising exchanges and served on news sites, blogs and other locations online -- wherever your customer might be browsing. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

MAY 3, 2016

Have you seen his blog ? Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. You've heard the word tossed around in meetings, snuck into blog titles, and worked into recommendation letters. No fancy sentences. Remarkable.

Clickthrough 28

Clickthrough Viral Marketing Act-On Open Rate 28

Hubspot

OCTOBER 25, 2012

So, this blog post will cover all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. We've written a blog post that walks you through that whole process in a way that will keep your sender reputation sterling -- read it here. All images blocked means no opens being recorded.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28