Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Look for common pain points many of your clients share. What Makes a Great B2B Case Study?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

FMG Suite

APRIL 25, 2024

Most financial advisors I speak with are either seeing fantastic results from social media—or none at all. In fact, advisors who participated in a 2019 Putnam Investments study said they received an average AUM of $4.9 Optimize your headline: Beneath your profile pictures is your headline. But that’s far from the truth.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Optinmonster

APRIL 26, 2024

I’ll share 20 current advanced operators, all of which I’ve checked for reliability. Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Of these operators, I’ve found 9 of them the most useful for content marketing research.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. In fact, most folks working in PR aren’t using this type of data anyway. An audience analysis extracts the top media publications that they have an affinity for, read and share. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Lots of them. Because, you know, SEO. And it’s not so much the keywords these days.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Act-On

APRIL 26, 2024

These new requirements have been a non-issue for us and for most of our Act-On customers as well. Blog Learn More AI needs to drive efficiency, not headlines According to a study from PwC, 81% of CMOs say they expect to use GenAI to support new business models in their function in the next 12-18 months. We don’t spam.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Sprout Social

MARCH 30, 2020

Looking to master the art of headline writing? Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Saving time?

Work Management 140

Work Management Content Marketing Management Case Studies 140

Marketing Insider Group

NOVEMBER 15, 2021

The push behind making content better (more engaging, richer content that resonates with the content consumer like it was made for them) is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well. Secondary headline. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Litmus

MARCH 29, 2023

Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

nDash

SEPTEMBER 24, 2020

Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Sure, you need great copy to promote the blog post and meta descriptions are important.

Copywriting 52

Copywriting Case Studies Keywords Case Study 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most organizations field a small content marketing team. Most content is aimed at building awareness. Most marketers used paid media to fuel owned media.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Valasys

NOVEMBER 15, 2019

Even the most well-researched, relevant & highly articulated pieces of content can go unnoticed without a catchy headline. The vital question rests: How to Craft a Better Blog Title using research & Psychology? Why do we need a catchy Headline? Data reveals so & the psychology backs up the problem statement.

Research 51

Research Lead Scoring Lead Ranking CTR 51

Marketing Insider Group

NOVEMBER 7, 2022

In this post, we’re sharing the simple 7-step process we use for our clients who spend their unused marketing budget on content marketing for next year. Buzzsumo : Type any search term into Buzzsumo (License required) and it spits out hundreds of ideas based on the content ideas that have been shared the most. Definitely!

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

SEPTEMBER 29, 2022

Most of us rarely see the results that don’t make the top ten. That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. How important is Google blog ranking?

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Convince & Convert

FEBRUARY 4, 2015

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. What Makes a Good Headline? What Do the Top Blogs Do?

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. If enough people click your headline in the search results but only stay on the page a few seconds, Google notices. Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Outbrain

MARCH 15, 2021

However, most content on the web rarely gets read. One way to ensure your content is consumed is to make sure it’s share-worthy. The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Leverage Client Data to Create Case Studies.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. It performs better in search and attracts organic traffic. Human focus is limited.

Planning 268

Planning Content Work Management Paid Search Agency 268

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

nDash

JANUARY 13, 2022

Additional benefits of using Ahrefs include: See which posts visitors share the most. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Organize and share data. WordPress is an excellent tool for publishing blogs and other content.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Convince & Convert

DECEMBER 29, 2015

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The Ingredients of a Good Headline. Strategies the Best Blogs Use.

CTR 109

CTR Landing Pages Case Studies Click Rate 109

Hinge Marketing

FEBRUARY 27, 2020

Research gives marketers valuable content to share and distribute. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. Recent studies show that the organic reach of your post among your connections is only 1%. Recent studies show that the organic reach of your post among your connections is only 1%.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Content with these two qualities is more likely to be shared widely through social media and word of mouth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. The connection of informative and interesting content with a certain website, subject, or personality can give a brand mind share when it’s time for a consumer or business to make a purchase.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. We have divided these experts based on the niche they talk about the most. Stelzner He is the founder of the Social Media Examiner blog. But thankfully, marketing isn’t a lonely ride. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Animalz blog

NOVEMBER 28, 2023

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. What you need to know to make the most of this guide What follows are advanced AI research tactics. To make the most of this guide, have a topic at hand you need to research and follow along with each step.

Marketing AI 78

Marketing AI Research Tactics SME 78

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Most of the trends of 2023 remain in store for 2024, so you’d be forgiven for thinking it looks much the same. Marketing is all about sharing a message. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. Once goals are defined, determine what content and format are most appropriate for achieving the stated objectives. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Scoop.it

FEBRUARY 10, 2022

In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. Basically, you find great pieces created by other authors, add your brand and share them with your audience. This way, it will be easy to pick the right content to share.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T.

SERP 80

SERP Long Tail Marketing Dwell Content 80