Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

JULY 7, 2015

Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. True, in networking it’s smart to keep things simple and smooth, but you don’t want to be too simple and smooth. Otherwise, you won’t be memorable.

Network Marketing 48

Network Marketing Tips Ad Building Thought Leadership 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. In fact, 81% of adults use social media, and many of them are on these networks for business purposes. Myth#6: Social is just about marketing.

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let me break down what this means for you.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Both the days and nights have been jam-packed with learning, networking, and having fun. With inbound marketing, companies must now build their own audience and attract their own attention. Marketing needs to become like a publisher to create their own audience and grab the attention to break through all of that noise.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Minimum investment, maximum education and networking benefits. Party Like a Marketing Rock Star.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Adobe Experience Cloud Blog

MAY 3, 2018

With Marketing Nation Summit this week, I have been thinking a lot about fearlessness , partnership, and success. Marketo seeks partners who are fearless in the face of change, that adapt and predict despite obstacles, and keep the customer at the center of everything they do. For Marketo, it’s a little bit of both.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

MAY 10, 2017

That’s because studies show that earned media is considered the most trustworthy form of marketing. Here’s an example of a tweet Marketo shared that does this: Incentivize It. Doing so allows them to spread the word to their social networks for additional reach. Share your experience in the comments below.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Statista Think about it: A great blog post on your site might get a few hundred views.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Palo Alto Networks. Doorstep Market (nominated by Netsmartz LLC ). RS Components. The Architect. Costa Crociere (nominated by Accenture).

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Here’s why.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

In this blog, you’ll find the three things you need to know about the recent changes to Facebook’s algorithm. This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Make the Case for Customer Engagement.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Keep reading…).

Marketo 48

Marketo Budget Programs Thought Leadership Terms and Conditions 48

Adobe Experience Cloud Blog

MAY 12, 2020

Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. . Many won’t want to return to the old ways of buying. .

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Content Marketing 48

Content Marketing Work Management Paid Search Agency Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. At more than 546 million members from all over the world, LinkedIn is the world’s largest professional networking platform. Native Videos. Enhanced Analytics.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

MAY 4, 2018

In this blog, I’ll cover the “big deal” about corporate social responsibility and its massive impact for your business. CSR Opportunities at Marketo. During our annual Marketing Nation Summit this week, we launched our Students at Summit program. Corporate Social Responsibility Defined. Tell me about it in the comments.

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Adobe Experience Cloud Blog

JANUARY 28, 2019

The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? Mesh networks are resilient, self-configuring, and efficient.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? From there the names are added directly into a lead nurture campaign.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 20, 2011

by Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays. We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond.

Marketo 48

Marketo Personalization Social Networks Network Marketing 48

Adobe Experience Cloud Blog

MAY 15, 2017

Like many things, this logic holds true for content marketing. The reason content marketing has been around for so long is that it works. A brand message shared on an employee’s personal social network is reshared 24 times more than when the same content is posted by the brand. If your network blocks social sites—stop.

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Adobe Experience Cloud Blog

MAY 7, 2021

VPN use has been standard in countries like China where censorship is much more prevalent, but they can in fact simply help with the security of your network. The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169