Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

As marketing becomes more complex and more technical, the talent pool narrows. Skills: Marketing and sales: has knowledge about both. Automation: an understanding of CRM and marketing automation applications are critical. This makes marketing and sales more relevant. Understands campaign and pipeline flow.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. B2B markets are evolving quicker than ever before. This has led to a fundamental shift in the way organizations go to market. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

B2B markets are evolving quicker than ever before. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. This has led to a fundamental shift in the way organizations go to market. Intent data. BUT… as you may be able to guess, it’s hard to scale.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52