markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. No matter your level of Marketo Engage expertise or interest, we have breakout sessions tailored to your needs!

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Showcase Business Segments.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. ” Your boss is asking you for it.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. 66% of B2B consumers want to advocate for brands that engage well.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. As a data-driven marketer, I ask myself how I am going to maximize my ROI. Sort the Marketo sessions by your topic of choice and sign up for as many as possible to cover it from all angles.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. My head is spinning.

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

MAY 3, 2018

With Marketing Nation Summit this week, I have been thinking a lot about fearlessness , partnership, and success. Marketo seeks partners who are fearless in the face of change, that adapt and predict despite obstacles, and keep the customer at the center of everything they do. For Marketo, it’s a little bit of both.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time. Palo Alto Networks. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Adobe Experience Cloud Blog

AUGUST 19, 2016

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Content4Demand

JANUARY 3, 2019

Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets. The B2B Marketing Exchange. Immerse yourself in Marketing, Service, Sales or Commerce tracks.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let me break down what this means for you.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JULY 7, 2015

Imagining this person at a networking event, I realized their situation might be similar to that of what marketers experience when they, too, have to explain what they do for work. True, in networking it’s smart to keep things simple and smooth, but you don’t want to be too simple and smooth. Otherwise, you won’t be memorable.

Network Marketing 48

Network Marketing Tips Ad Building Thought Leadership 48

ViewPoint

APRIL 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Harvard Business Review online/HBR Blog Network. Via Marketo B2B Marketing and Sales Blog. Via Selling Power Blog. Are You Paying Enough Attention To Your Sales Teams?

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Both the days and nights have been jam-packed with learning, networking, and having fun. With inbound marketing, companies must now build their own audience and attract their own attention. Marketing needs to become like a publisher to create their own audience and grab the attention to break through all of that noise.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100

Content4Demand

JANUARY 10, 2020

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person. Scottsdale is lovely this time of year… B2B Marketing Exchange. B2B Online.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. The go-to network for business professionals.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

SalesIntel

JUNE 21, 2021

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Let’s take a look. What is Growth Hacking.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. No matter your level of Marketo Engage expertise or interest, we have breakout sessions tailored to your needs!

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 49

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Minimum investment, maximum education and networking benefits. Party Like a Marketing Rock Star.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48