Adobe Experience Cloud Blog

APRIL 6, 2020

Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond.

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Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

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Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2012

Marketo is on our second session of the day. In addition to The Social Enterprise being one of the prominent messages throughout the conference, there is also a lot of discussion around The Marketing Cloud and what that means to Salesforce customers. Marketing automation is much more than email.

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LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

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PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

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Marketing Automation Services Marketing Automation Work Management Marketing Management 62

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Statista Think about it: A great blog post on your site might get a few hundred views.

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ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

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Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

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Marketing Automation Services B2B Thought Leadership Marketing Management Thought Leadership 96

Adobe Experience Cloud Blog

JANUARY 23, 2013

by Jason Miller The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. What does marketing automation amazingness look like? View the Marketing Automation Amazingness.

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Marketing Automation Services Marketing Automation Automation Marketing Management 48

Adobe Experience Cloud Blog

APRIL 26, 2016

As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.

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Marketing Automation Services Marketing Automation Automation Marketing Management 48

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape.

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Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2013

by Dayna Rothman Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born. As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace.

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Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. The go-to network for business professionals.

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 28, 2012

by Maria Pergolino You’re considering ramping up your marketing results by implementing a marketing automation system , but know you’ll need to find someone to get things going. Where can I find someone with marketing automation skills? . Network, and ask for Referrals (including social media).

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Marketing Automation Services Marketing Automation Automation Marketo 48

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. ” Your boss is asking you for it. Good luck with that.”

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. At Marketo, early group education is called Foundation Training.

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Marketing Automation Services Marketing Automation Automation Planning 48

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

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Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 49

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. To implement real-time, intent-based email marketing, you need intent data.

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? From there the names are added directly into a lead nurture campaign.

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

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Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Communities Thought Leadership Marketing Automation Services 20

SnapApp

JULY 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: TrackMaven: 3 Research-Backed Tips To Maximize The Reach Of Your Blog (@wkndatburneys). Blogging effectively is difficult and time consuming. Many content marketers struggle to regularly produce content without sacrificing quality.

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Marketo Marketing Automation Services FAQ Custom Publishing 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? Today its back up near the 2004 peak.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “not secure” warning when users type data into HTTP sites.” Are there any steps that marketing needs to take when creating new pages on your corporate site? Let’s Start With the Basics.

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Marketing Automation Services Google Landing Pages Work Management 133

Adobe Experience Cloud Blog

FEBRUARY 1, 2013

by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. To address the challenge, Marketing started to play a larger role in the revenue process. But then, buyers moved into the power position.

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Marketing Automation Services Marketing Automation Automation Planning 48

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.

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Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. With any marketing campaign, it’s really important to understand what you’re trying to accomplish. How can they share it?

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Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketing AI Lead Ranking Analytics Work Management 65

Adobe Experience Cloud Blog

MAY 27, 2019

The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. ” What does this have to do with marketing? Five things to look for in a marketing automation solution for web security. Content Delivery Network (CDN).

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Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase. Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. And the market started to recognize: You need this. How he got here.

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CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

AUGUST 16, 2011

by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. A digital mix can include blogs, social networks, video channels and/or websites. That’s where marketing automation comes in. E-mail Marketing. Email integration. Integrated analytics.

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Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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Enterprise Management Hubspot Marketing Automation Services Marketing Management 52