SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. The right technology also allows your event planners to expand networking opportunities, benefiting in-person and virtual audiences. Turning sessions into blog posts.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Executive Networking Dinners. This includes reviewing and answering the following questions: Goals: What are we trying to do with this event?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

To make matters worse, events face market competition just like any other business. Attendees buy only so many tickets every year and events that fail to innovate may quickly find themselves underattended and out of the limelight. Today’s tools offer event coordinators the firepower they’ve always wanted.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

APRIL 8, 2015

Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. There’s a whole slew of special events at Ad Week , but only this one will literally rock. Event Marketing b2b Consumer'

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? Why Event Video? Contents 1.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Why Events? Events for Everyone! Event Marketing b2b Consumer'

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Event Marketing b2b'

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Adobe Experience Cloud Blog

AUGUST 20, 2015

Author: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. But many of us put off the skill-building, brainstorming, and networking that we know we need to do in order to stay at the top of our game. Want to know more?

Thought Leadership 48

Thought Leadership Marketo Network Marketing Marketing 48

Adobe Experience Cloud Blog

AUGUST 28, 2014

Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. View all the sessions here: Marketers First Virtual Event Sessions. Marketing to consumers?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

Conference 48

Conference Peer-to-peer Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Cue marketing automation ! Importing a list and sending a post-event follow-up email can easily be overlooked.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

SpotMe Blog

JULY 21, 2023

And more : Additional features may include check-in tools, networking apps, and website integrations. In summary, event registration software gives you a simple, streamlined system to handle all parts of your event registration process in one place. But SpotMe doesn’t stop at event registration software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time. In fact, Graph Search might have a real impact on your marketing efforts.

Tagging 48

Tagging Thought Leadership Social Media Network Marketing 48

Adobe Experience Cloud Blog

AUGUST 10, 2012

First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Big names at the event including Tony Robins speaking, the Red Hot Chili Peppers performing, and a keynote by Sir Richard Branson! What other marketing conference can you go to with over 138 breakout sessions?).

Salesforce.com 48

Salesforce.com Marketo Buzz Conference 48

Adobe Experience Cloud Blog

JUNE 3, 2014

Although the cost of a virtual event is typically much less than an in-person event, virtual events do cost money. Having sponsors helps to cover your cost, expand your reach with co-marketing , and you can get great speakers in the process! Running a virtual conference is just like running a physical event.

Fulfillment 48

Fulfillment Conference Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 24, 2012

Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people).

Examples 48

Examples Conference Network Marketing Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? The answer is video. Contents 1.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

And who knows more about return on investment, or ROI, than marketers? Using my marketing-inspired method, you can woo your sweetheart for less than $100. A key principal in marketing is to know your audience. If not, take a cue from a marketer: it’s time to do some research. The best part? Know Your Audience.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Now, keep in mind that for most of these you need to be a professional marketer. Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Chief Content Marketer Magazine. Target Marketing Magazine.

Course 48

Course Conference BtoB Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Networking for attendees.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

TrustRadius Marketing

SEPTEMBER 5, 2018

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

JANUARY 5, 2017

In this blog, I’ll outline seven ways that you can generate leads on social media: 1. This Twitter poll from Pam Moore , CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. It might be the nudge your customers need to recommend you to their network.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Get acquainted with the newest marketing solutions (do you have the right marketing stack?).

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. No one is allowed to sell their products at the event, it’s all about networking.”. billion in 2012.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

SpotMe Blog

AUGUST 4, 2023

“Using event check-in software for your next in-person event makes the registration process smooth and simple for both you and your attendees. Less time wasted signing in means more time networking and engaging with your attendees. Some event check-in software even offers data visualization tools to help spot important trends.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Click here for more information!

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Heinz Marketing

OCTOBER 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk about, among other things, requirements that go into why you make a marketing automation transition. Is that right? Tracy: Yes.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Adobe Experience Cloud Blog

DECEMBER 5, 2010

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. But this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce. ServiceMax’s Customer Event , 8am-4pm, Hotel Palomar.

Marketo 48

Marketo Press Network Marketing Conference 48

Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. Marketo promotes it. Simply put, B2B marketers need a mix of push and pull. Photo credit: Aimar (Nidde). Outbound is bad,” she said.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100