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Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology It’s All About The Customer – And Marketing Must Respond.

Memories of Marketo Summit 2016

Captora

Once again, Marketo Summit was a smashing success! Bravo to Marketo for an awesome event, we are already looking forward to next year! Check out the photo slideshow for more event highlights: Marketo Summit 2016 from Captora. The post Memories of Marketo Summit 2016 appeared first on Captora Blog. ToFu Marketo Summit martech SaaS

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special. Here’s to the next 10! Modern Marketing b2b Consumer

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. All rights reserved. The hotel giant.

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. Read the full press release on Marketo’s Japanese expansion here.

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! View the infographic in a new window here.

Texts From Marketo: Starting Our Story From Page 1

Modern B2B Marketing

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This post shares 10 best practices for blog design that we have incorporated into our new blog, and why. 10 Principles for Blog Design. Sharing the blog homepage and category pages (blue).  The Old Design.

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep. If so, keep reading…. Because it’s all about the handoff.

Prepare for 2015 with Marketo’s Marketing Predictions

Modern B2B Marketing

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo. Instead, the marketer will drive the relationship.

Marketo Data Tells Us: Which Channel Wins More, Faster

Modern B2B Marketing

Author: Johnny Cheng In my recent blog on channel conversion rate , I mentioned conversion was only the initial piece of the puzzle. So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. This image shows win rate across all channels (all Marketo customers). So, the win rate is 50%.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

It's All About Revenue

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on  marketing automation and related categories like revenue performance management. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Modern B2B Marketing

Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. We highlight emails that are creative, inspiring, and beg to be opened! Timely Content. Multimedia.

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Author: Sanjay Dholakia “What a long, strange trip it has been…”. Well, maybe a little.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food. Is this an email design to make art directors swoon? To wit: 1.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. …And the first blog starts NOW! Your Boss: Is that good?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

It's All About Revenue

For marketers whose social strategy centers on incentivized sharing – like sweepstakes and contests – the eventual Crowd Factory / Marketo offering could make sense. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media Crowd Factory Demand Generation Eloqua marketing automation Marketoby Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. It also gives marketers options.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers. Marketo Data Tells Us: Which Industry Has the Best Email Performance? The numbers are in and the wait is over!

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. Well, for one, it’s time to take a cue from me and start writing those awesome blogs! How does it stack up against the Marketo average? Channels That Convert.

Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind

Modern B2B Marketing

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. These stats show us how far marketers can take their marketing programs and campaigns.

Stats 49

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. By utilizing Marketo’s integration with LinkedIn’s Lead Accelerator, marketers can now tell a story in a personal and consistent way across channels as the customer or prospect continues to embark on a relationship with a brand. It’s been a great event so far.

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Email Myth #1.

This Week in Mingled Marketing: Using Marketo’s Ad Bridge for Personalized Marketing

Fathom

Though this is a difficult prospect, especially when it comes to cross-channel strategies, Marketo’s AdBridge allows marketers to streamline communications and bring channel specific data together to form a consistent message. Jeff & Jon: How does Marketo play a role in creating more personalized messaging? Top Takeaways: Don’t use Marketo as a batch and blast tool.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. Allow me to explain what these integrations mean…. But how?

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Close readers of this blog will note that we’ve dropped “B2B” from the title. What Hasn’t Changed. Free shipping!

The Changing World of Marketing by The Economist Intelligence Unit & Marketo

Modern B2B Marketing

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. The Changing World of Marketing by The Economist Intelligence Unit & Marketo was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?

Modern B2B Marketing

Author: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! Let’s take a look: This Is Why We Nurture: I was waiting patiently for the publishing of this blog for the big reveal. Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? Recurring symptoms.

Aging 38

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search? Stop It!

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Modern B2B Marketing

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. Blog data data degradation Lattice Engines segmentation Strategic Demand Generation Netflix?

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none. doubt it.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.