While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

'Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn will prompt you if your profile is incomplete. Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. Keep in mind that your connections may get emails for every update you post on LinkedIn (this is a preference users can modify, but many don’t know how). MORE >>

Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. May I just say how much I despise Search on LI? I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful? Best linkedin apps are slideshare twitter & wordpress. sorry. MORE >>

When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services. Maybe it's LinkedIn? In part 2 of Our Driving Social Engagement Series, we're taking a quick look at LinkedIn and a couple extra things you can do for your business beyond a profile page. Tale of the Tape: LinkedIn. Companies on LinkedIn: 2 million. Intersting Fact: LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and are on pace to surpass 5.3 LinkedIn Share Button. MORE >>

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it. LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,&# and that’s one of the reasons I like it. The blog tool. The jobs. MORE >>