Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 19, 2020

Content marketing isn’t all about blog posts and your EGC doesn’t have to be either. Bring More Traffic to Your Site and Better Talent to Your Team. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. Encourage Your Employees to Be Creative.

Intent 290

Intent Paid Search Agency Guidelines User-Generated Content 290

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

AUGUST 20, 2020

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. At the top was ‘increase traffic to site.’ The SaaS company’s content strategy was blog focused, so the KPIs (key performance indicators) reflect this. Blog traffic continues to rise.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sharpspring

JULY 8, 2020

Discover how one business resurrected lost deals & increased site traffic more than 200%. When Authenteq , an automatic identity verification and privacy SaaS platform , approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Lead Scoring.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Valasys

NOVEMBER 27, 2023

The way these spiders read, interpret, and index a site directly influences its SEO performance. While sitemaps submitted by website owners act as direct invitations, backlinks from other sites serve as bridges guiding spiders to new domains. Embedded links within a page become pathways leading to other parts of the site.

SEO 52

SEO Domain Tagging Act-On 52

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Lead Forensics

APRIL 11, 2024

The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with software from Lead Forensics , this doesn’t have to be the case.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. We came to expect around 600-700 leads per presentation, give or take a few depending on the topic.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Lead Forensics

APRIL 11, 2024

The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. More leads are required to drive growth.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Because many syndication sites have a wide audience, your material is more likely to be seen. Your material will have a longer lifespan.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Stevens & Tate

FEBRUARY 28, 2023

For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors. However, a strategically placed pop-up can actually make it easier to convert your leads. What Is Lead Flow? Lead Flows are HubSpot’s version of pop-up ads.

Conversion Rate 92

Conversion Rate Hubspot Conversion Marketing Qualified Leads 92

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Benchmark Email

FEBRUARY 28, 2023

If you want to generate leads, it’s important that you bring in a lot of traffic to your site. To make the most of your website, you need to identify the top traffic sources that provide your business with the leads it needs. Breaking Down Lead Sources appeared first on Benchmark Email.

Marketing Qualified Leads 75

Marketing Qualified Leads Leads Lead Advertising Benchmark 75

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

FunnelEnvy

JUNE 2, 2021

To keep up, brands will need to prioritize their site experience like never before. . In this post, we’re going to cover why site experience is key to your success and give you some actionable tips you can use to improve your site experience today. . Your site experience is key to generating leads.

User-Generated Content 52

User-Generated Content Generation Marketing Qualified Leads Leads 52

Launch Marketing

FEBRUARY 28, 2024

Here are five ways to generate more leads in a competitive market through effective digital marketing for manufacturers. Consistent branding across marketing channels and platforms can increase not only lead generation but also revenue by up to 23%. Think about turning it into a blog series. Have an article? Outsourcing.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Huptech Web

MARCH 31, 2023

Table Of Contents Introduction What is eCommerce Site Search? Why Site Search is Crucial for Online Stores? While most eCommerce store owners focus on designing an aesthetically pleasing website, they often overlook the importance of a site search feature. What is eCommerce Site Search?

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Hubspot

JULY 5, 2021

In this post, let's review some of the best video hosting sites for your business. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Free Video Hosting Sites. Video Platforms. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101