Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . The psychology of persuasion and influence. Cialdini’s six principles of influence.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Scoop.it

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

Curation 75

Curation Content Paper Loyalty 75

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. Adding data to support your story can add credibility and depth to your message, making it more persuasive.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

FEBRUARY 7, 2023

Here’s why your brand messaging framework is important and how you can get started in just 3 easy steps. A brand messaging framework is a structured communication of how your brand’s value and identity differ from competition. Content Creators. Content creation needs to be consistent across all platforms. Communications.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Hubspot

DECEMBER 4, 2014

I used to think persuasion was a dirty word. Want to write persuasive landing page content? Bonus points: Check out how politely they ask you for your email address. Check out how HubSpot effectively uses social proof to promote blog subscriptions. Over 300,000 marketers have subscribed to this blog?

Landing Pages 28

Landing Pages Content Conversion Rate Mobile Advertising 28

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Anyword

JANUARY 4, 2023

Writing effective copy is no easy feat — for anyone. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. And as a copywriting resource, Grammarly also provides helpful tips and advice on improving your writing skills.

Copywriting 98

Copywriting Resources Press Course 98

Writing on the Web

OCTOBER 24, 2012

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. Online Persuasion: What Do Clients Say? The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Content Marketing Creativity 100

BenchmarkONE

MAY 12, 2020

Content marketing is a continually evolving field. To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. It can also be a great resource for inspiring topic ideas, data, and research to back up the content you create on your company’s blog. . MarketingProfs.

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. How about some boondoggle events?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. We can leverage generative AI tools to level up the content creation process. You’re writing a piece about [your topic].

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. What do I write for them? When do writers write about ideas? Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Scoop.it

JUNE 2, 2022

But copywriters’ skills have a direct impact on the performance of any type of content that has words in it — which is to say almost all: social media posts, blog posts, landing pages, product name and slogan, advertising campaigns, product description, and instruction, email newsletters, video scripts, and so much more.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Wondering how to write awesome ChatGPT prompts for marketing? Need to know how to use AI to position yourself and your brand well? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to the people who need it. How can you inspire desire?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? When needed, we understand and know how to communicate complicated legal concepts.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Scoop.it

AUGUST 31, 2021

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic , higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. Here they go: 1) Transitional Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Lead Forensics

MARCH 7, 2024

Atomic Habits by James Clear: Uncover the science behind habit formation and learn how to make lasting changes. How to Win Friends and Influence People by Dale Carnegie: Develop essential interpersonal skills and build stronger relationships. Get ready to embark on your transformation journey! Mindset & Motivation: 1.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

Heinz Marketing

NOVEMBER 24, 2021

Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service.

Ideal Customer Profiles 120

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 120

Optinmonster

SEPTEMBER 2, 2020

Do you want to learn how to create the perfect call to action to get customers to do what you want them to? In this article, we’ll show you how to create persuasive calls to action. 5 actionable tips for writing the perfect call to action. 5 actionable tips for writing the perfect call to action.

Examples 121

Examples Click Rate Social Media Copywriting 121

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Write a compelling CTA. Let’s dive in.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Marketing Insider Group

JANUARY 5, 2015

Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Why: “Heinz Marketing does a great job of pulling the best ideas from a variety of blogs and putting their own spin on them. Ben’s Blog.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Writing on the Web

JULY 22, 2011

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Resources for Inbound and Content Marketing Best Practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free!

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

ClearVoice

OCTOBER 31, 2023

In this comprehensive guide, we’ll delve into the world of B2C SEO, its significance, how it’s different than B2B SEO, and the pivotal role it plays in capturing consumer attention, driving organic sales, and fostering brand loyalty. ” Optimize your product pages and blog posts using these keywords. .”

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Anyword

SEPTEMBER 16, 2022

Staying sharp on your writing skills. And part of this process is also knowing how to pitch your services effectively. You have to grab the client’s attention quickly, convince them of your value, and get them excited about using your skills and knowledge to deliver the content they need. How To Successfully Cold Pitch.

Copywriting 98

Copywriting Template Sample Work Management 98

ClearVoice

SEPTEMBER 15, 2023

Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Marketing copywriter responsibilities go beyond just creating original content.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Valasys

FEBRUARY 6, 2024

A well-worn concept, but the middle section, the MOFU (Middle Of the Funnel), often gets stuck in the doldrums of generic content and repetitive tactics. Buckle up for an AI-powered adventure where personalized content, dynamic landing pages, and laser-sharp targeting turn lukewarm leads into passionate advocates. Forget MOFU doldrums!

Top of Funnel 40

Top of Funnel Personalization Lead Scoring Lead Ranking 40

ClearVoice

AUGUST 1, 2023

And a well-crafted freelance writing portfolio is the defining factor that sets you apart. We’ll also cover common mistakes, how to showcase your portfolio effectively, and the best ways to keep your portfolio up to date. The Essentials For any quality freelance writing portfolio, you need a solid baseline.

Work Management 52

Work Management Sample Ad Building Tips 52