Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Understanding how consumers interact with sponsored posts on social media and which links they follow. Tracking what they ultimately end up buying. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Brandpoint

JUNE 1, 2022

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. Follow along as we expand on leveling up your brand awareness in stages, no matter the size of your marketing department. My Level One brand awareness tactics are: 1. Another key step!

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Hubspot

FEBRUARY 1, 2021

How do you get people to come to your event? Show that you appreciate them by offering them a special discount for signing up early and quickly. Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

MAY 4, 2021

Today’s episode is sponsored by Shindig. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. More will turn to Google. But most will seek advice from experts they trust. The Discussion. The Product.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

AUGUST 25, 2022

But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. It’s all about coming up with one event experience that engages two different audiences in unique and uniform ways while getting them to interact with one another. New to hybrid event planning? Not sure where to begin?

Planning 98

Planning Practices Budget Programs Work Management 98

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? That’s how important it is to optimize for SERP features. Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Metadata

SEPTEMBER 28, 2021

You step out of your Uber and glance up at one of those digital billboards on top of a cab. In fact, we wrote an entire blog post about it.). The systems are just set up for it. Imagine you’re a VP of Sales named Hayden. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. Director of Product Growth.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

You step out of your Uber and glance up at one of those digital billboards on top of a cab. In fact, we wrote an entire blog post about it.). The systems are just set up for it. Imagine you’re a VP of Sales named Hayden. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. Director of Product Growth.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

Convince & Convert

DECEMBER 28, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). How to Produce a Podcast. I very much recommend setting aside 2-3 hours every couple of weeks, and knocking out as many podcasts as you can. That show releases two new episodes per month.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! It can also be a group of users within a private message. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Optinmonster

NOVEMBER 14, 2019

Are you wondering how to create a LinkedIn business page? In this article, we’ll show you how (and why) to create a LinkedIn business page, including LinkedIn company page best practices and tips to help you show off your best self to potential customers and peers alike—and get more followers on this often-overlooked platform.

Linkedin 74

Linkedin Business Ideal Customer Profiles Peer-to-peer 74

Convince & Convert

FEBRUARY 3, 2015

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). I very much recommend setting aside 2-3 hours every couple of weeks, and knocking out as many podcasts as you can. Here at Convince & Convert Media, we produce three podcasts. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ClearVoice

NOVEMBER 2, 2018

Sponsor: MarketingProfs. Sponsor: Search Engine Land. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Sponsor: Converge Consulting. Consider this scenario: You are super stoked to attend an upcoming marketing conference. MarketingProfs B2B Forum.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

DemandBase

MARCH 23, 2020

So, how should B2B marketers operate in this new reality? After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. But the people who normally make up your buying committee are likely confused or worried. More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Buffer

MARCH 31, 2022

I grew up and came of age in a world where people loved to share every little bit of their lives (maybe a little too much). A YouTube video here, a LinkedIn post there – my life is a scrapbook of the lessons I learned from other people's journeys. It's one of the things that drew me to working here.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

BOP Design

DECEMBER 10, 2019

That is often how marketers go about building their strategy, but we recommend tackling your resources early on. To be honest, it’s time to set that aside slightly while you plan out the marketing strategy itself. Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Define Objectives. Measurable.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Heinz Marketing

NOVEMBER 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are checking us out, live on LinkedIn or Facebook or YouTube, thank you so much for watching. By Matt Heinz , President of Heinz Marketing. You can even ask Siri, Alexa and Google! Matt: All righty.

Work Management 116

Work Management CMO B2B Sales Planning 116

KoMarketing Associates

MAY 23, 2017

Twitter Search has really stepped up its game when it comes to filtering and being able to sort through more than 300 million users. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Identify & Engage Influencers. Get Noticed by Prospects. Answer the Questions People Are Asking.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

markempa

NOVEMBER 26, 2012

Here’s what I suspect happens: They sponsor the event and set up a booth. Just because someone attends a trade show does not mean that every organization in attendance is relevant to her, or that she is eager to receive newsletters, the latest product updates or a sales call. Write articles and blogs about it.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

SpotMe Blog

JUNE 30, 2023

Panic starts to set in. Or host either virtual events to get rid of the costs or hybrid events so your guests can choose how to attend. You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Pam Didner

SEPTEMBER 16, 2020

Let’s discuss how to support sales from different roles. 5 questions you should ask your salespeople: How do you handle rejections? That’s one way to start: a bottom-up, informal approach. The biggest benefit of digital marketing is that everything is trackable. Are you doing email marketing? Are you a content creator?

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Sharpspring

OCTOBER 27, 2021

A strong brand keeps up momentum even if advertising expenses rise. While large corporations typically have both the cash and the caché to keep up their sales, small- to medium-sized enterprises (SMEs) must protect a slim profit margin. A few Google or Facebook ads can easily rack up thousands in ad spend per month.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Stevens & Tate

AUGUST 1, 2019

We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing blogs. Amazon is Turning Advertising into its Next Huge Business – Here’s How. Learn more about this HubSpot update at Fast Company.

Marketing AI 40

Marketing AI Trends Budget Programs Marketing Automation Services 40