Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?

Statistics 311

Statistics Video Marketing High Quality Lead Stats 311

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Google is currently taking steps to adapt to the era of generative AI.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Marketing Insider Group

JANUARY 29, 2024

But it is an incredibly useful tool that can simplify our lives in the content creation arena. It’s not just about what you ask, but how you ask it. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Get ready to dive in.

Copywriting 216

Copywriting Optimization Marketing AI FAQ 216

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Those days are long gone.

Marketing AI 239

Marketing AI Lead Ranking User-Generated Content SEO 239

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. How do you show your customers that you care about their needs? The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Post Content that Position You as a Valuable Virtual Consultant.

B2B Sales 280

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 280

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Marketing Insider Group

APRIL 10, 2024

Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. This leads to the second main benefit which is a boost in sales and customer retention.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

seo.co

APRIL 17, 2022

Which strategies are worth pursuing? How should we allocate a limited budget? Will any of these techniques actually move the needle and generate leads? If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Marketing & Strategy 361

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 361

Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. But you can’t let a challenge stop you from driving more traffic and generating conversions for your business.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Advertising Agencies 286

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 286

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 99

Online Marketing Planning Lead Scoring Lead Ranking 99

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated!

Marketing AI 122

Marketing AI Lead Ranking Lead Scoring Enterprise Management 122

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Contently

JANUARY 17, 2023

Few content teams have someone with such a keen eye for facts. Few content teams have someone with such a keen eye for facts. And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. Inventory the facts and fact-ish details in your content.

Practices 201

Practices Generation Best Practices Content 201

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. The simple hack is to add a CTA that creates a sense of urgency in them. But, creating a killer call-to-action that converts is an uphill task.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Scoop.it

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. It can drive sales at a low cost as well.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Social media marketers have found themselves a perfect sidekick that aids them in generating social media content at breakneck speed. How is AI used in Social Media? But that is just the tip of the iceberg.

Marketing AI 88

Marketing AI Social Media Media Ethics 88

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. The tool will suggest some rival domains.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. billion websites globally are blogs. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. The Benefits of Guest Blogging. All that hard work!

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Coincidentally, we recently explored this very topic in this blog post. Understanding the role of each paid media channel in your GTM strategy.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Only B2B

FEBRUARY 28, 2024

Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent is the lifeblood of sales. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

Social Media 117

Social Media Trends Media B2B 117