KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. There are technical aspects, including URL formatting, meta descriptions, and alt tags.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Google Chrome.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. Google Chrome.

RSS 100

RSS Social Media Twitter Efficiency 100

KoMarketing Associates

APRIL 10, 2020

A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. UTM strings are tags or add-ons you put at the end of URLs you want to track. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

seo.co

FEBRUARY 1, 2023

Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Underwhelming blog post performance is not attributed to wrong ideas. 10 Keyword Considerations For Better Blogging.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Twitter 52

Twitter Analysis Research Best Practices 52

EMagine B2B Blog

JANUARY 3, 2019

What we don’t say often enough is that Google loves WordPress websites, too! And we all know how tricky it is to get (and stay) on Google’s good side… There’s plenty of articles explaining why users hate your website and in a recent Business2Community post, I even explain 7 reasons why Google hates your website.

Google 42

Google Marketing Websites RSS Mobile Marketing 42

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Imagine your website as a small shop hidden in a quiet street.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Social media (LinkedIn, Twitter, etc.). Keep reading! Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. But how can you use LinkedIn to help grow your business?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Social Ads. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

seo.co

JUNE 8, 2021

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Having a site for your domain name increases its value a lot more; Google knows that custom websites with unique content are worth more to users than parking pages. Use Social Media. Go For Backlinks.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. Where to Find Your Vanity URL. Sharing on Social : Post your profile to LinkedIn, Twitter, Facebook, or other social media sites. Why It Matters. What’s Next?

Features 52

Features Ideal Customer Profiles Profiling Display 52

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). After all the work you put into creating your incredible product, you need a proper marketing plan.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Scroll down to learn: What is dark social and its benefits. Audience types to consider when tracking dark social analytics. This is termed dark social media. What is Dark Social?

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Social Signals. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101