Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? MORE >>

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. MORE >>

I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Here are the ones that stood out to me: Put the fan page URL in your email signature - imagine that with the number of emails you send on a daily basis what kind of potential reach you would have. MORE >>

Facebook has over 700 million users worldwide. Recent studies show that 67% of B2C and 41% of B2B companies report to have acquired new customers through facebook. Facebook has started Facebook for Business. It introduces and teaches business hoe to use the Facebook marketing tools like Pages, PPC ads, sponsored stories and the platform himself. Facebook for Business. Facebook Pages. Facebook PPC Ads. Facebook Sponsored Stories. Facebook Platform. Keep in mind to include a call to action “Like us on Facebook”! MORE >>

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership. 20 Simple Ways to Generate More Blog Subscribers. Explain what the visitor will get from the blog when subscribing. MORE >>