How to Write a Great Email Signature: 9 Tips With Real Examples
JUNE 24, 2016
That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Jamming your signature full of links and information is just plain spammy and self-promotional.). So, what does a great email signature look like?
10 Clever Ways Your Email Signature Can Support Your Marketing
JANUARY 26, 2012
Yes, your personal email signature can provide a serious marketing opportunity. You are most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today. Your Blog. Your Website (Homepage).
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Link back to posts in your newsletter (obvious) and also your email signature (less obvious).
Create a Social Media Optimized Email Signature
DECEMBER 8, 2010
Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. WiseStamp is a browser addon that lets you create an awesome Email signature that includes your social media profiles, latest blog posts, images, and a bunch of other cool things. The profiles you add into your signature are completely up to you.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.
Top Internet strategy, marketing and technology links for the week of January 28, 2012
JANUARY 28, 2012
Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012… . Blogging, feedback and improving (Internet Marketing). How to Write Irresistible Blog Intros (ProBlogger). Signs Your Facebook Marketing Needs To Get Serious (All Facebook). Different Tales of Blog Growth (ProBlogger). News & Notes
10 Fresh Ways to Get Better Results From Your Blog Posts
OCTOBER 3, 2014
You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. 1) Add a teaser to your email signature. Blogging Right?
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Blogging Marketing Data featured-1 Daily Canonical
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest.
An Exhaustive Guide to Exceptional Guest Blogging
MAY 5, 2013
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. We’re about to clue you into one of the best-kept secrets in modern SEO: guest blogging. What is Guest Blogging? How to Find Websites for Guest Blog Posts. Or can it? close rate.
20 Simple Ways to Boost Blog Subscribers
MAY 8, 2012
It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? 11) Make Blog Content Easy to Share.
7 Simple Ways to Attract More People to Your Blog
SEPTEMBER 19, 2013
Blogging is an art and it takes practice to really get right. There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Here are a few tips for bringing more people to your blog, consistently. 1. Not only can you use social to share your latest blog post, you can use it to source upcoming blog material too. Check out Twitter’s trending topics and take notes on common themes among your Facebook friends’ status updates.
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Blogging Benefits.
Tricking MS Outlook To Get Embedded Signature Links
B2B Marketing Savvy
AUGUST 3, 2009
Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? If you run MS Office ‘07, the hyperlinked signature option is functional; If you’re like I was and “stuck w/an earlier OS version, I needed a workaround. Open a MS Word doc and type in the signature block you want to create. If only. Welcome!
Why Your Company Blog is Striking Out
Modern B2B Marketing
APRIL 19, 2013
Blogging is one of the most popular ways to connect with existing and prospective customers. So what happens if the company blog is suffering from a case of no interest? Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? The blog writer should also know how to engage with others in a friendly, informative way.
Which Format Is Right for Your Next Blog Post?
JULY 19, 2013
And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. 1) The How-To Post. Examples: What the Future Holds for Business Blogging.
4 Great Ways to Get More Facebook Fans
APRIL 5, 2011
If you think of Facebook as just a fun way to keep up with old friends, think again. Facebook has turned into a major business tool. If you’re serious about your business, you should also be serious about making the most out of your fan page – and getting as many fans as possible. According to Facebook, the site has more than 500 million users! So, how do you get more fans?
The Ultimate Content Marketer’s Social Sharing Checklist
FEBRUARY 1, 2016
Where should we be sharing our blog articles to get the most exposure to the material?”. By nature, your blog and website in general are static entities. Content marketing doesn't have to end with Facebook or Twitter! Facebook. Personal Facebook Account. Company Facebook Page. Facebook Groups. Link in Email Signature. Twitter. LinkedIn.
10 essentials missing from your business website
APRIL 7, 2016
It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. Business Blog.
5 B2B Social Media Tactics Inspired by Facebook’s IPO
Social Media B2B
FEBRUARY 3, 2012
Now that Facebook has officially filed for their initial public offering, what does that mean for B2B marketers? Many IPOs bring a needed infusion of cash to companies, but according to their submitted documents, Facebook already has profits to the tune of $1 billion. Explore Facebook Advertising. Monitor Facebook Advertising Changes. Add it to email signatures.
10+ Ways To Use B2B Social Media In Your Business
PWB Marketing Blog
OCTOBER 25, 2011
If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. This includes having your company’s social media links included in every employee’s email signature line. If your company gets mentioned by a third-party blog, include that in your press room.
Proven Tactics to Increase Blog Traffic
The Effective Marketer
JANUARY 26, 2012
Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Add Graphics, Photos and Illustrations (with link-back licensing). Guest Blog (and Accept the Guest Posts of Others). Interact on Other Blogs’ Comments.
The Social Media Email Signature
SEPTEMBER 18, 2008
In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. After all, the two purposes of an email signature are to tell the recipient a little about yourself (e.g., signatures.
6 Things to Update Before Starting Your Next Job Search
MARCH 3, 2016
That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. Facebook. First, see what your profile looks to people who aren't Facebook friends with you (and people with varying degrees of friendship) using Facebook's "View as" feature. Stay on the "General" tab and scroll down to the Signature" section.
Inside the Mysterious World of Dark Social
JULY 7, 2016
We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. It’s basically whenever someone privately shares a link – usually by cutting and pasting. For example, they decide to share this blog post (thanks!). Compare it to if that person publicly shared this post on Facebook or Twitter.
How to Use LinkedIn to Generate Leads
B2B Lead Generation Blog
MARCH 16, 2015
My friend Jill Konrath put together a great video on 4 steps to writing your linked in headline and summary. I’m starting to apply her lessons to my own profile. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. 3. Reach This includes relevant blog posts, links to articles you have written, articles that quote you and event notices for webinars. Find out if your prospects contribute to blogs. Connect and reconnect.
29 Ways to Collect Email Addresses for Your Business
MARCH 11, 2015
Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar). Create a “sign up” call to action on your Facebook business page. Include a link to your email sign up form in your personal email signature. Looking for ways to grow your email list?
How to Be an Awesome Blog Commenter
JANUARY 10, 2011
Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards. How to Always Leave an Interesting Blog Comment.
How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
JULY 26, 2016
For example – that Facebook contest you ran to build your email list? So, for instance: A landing page for people coming from your Facebook page. landing page for a guest blog post. Add an opt-in form to the navigation column on your blog. Add opt-in forms to the close of every blog post – unless you’ve got a lead gen offer there that’s better. It wasn’t pretty.
20 Ideas to super-charge your social media network
grow - Practical Marketing Solutions
AUGUST 29, 2016
Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Connect with contacts on Facebook, LinkedIn, and other social media platforms. Link to other accounts. By Mark W. Schaefer. But a network plan? Why Twitter?
8 Dos and Don’ts of Networking Follow up
JANUARY 29, 2015
DON’T : Forget to include a link to your website. DO : Include your LinkedIn profile link (personal or business) within your email signature to make it easy for people to connect with you. DON’T : Have an unprofessional picture in your email signature or as your LinkedIn profile picture. DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. DON’T : Try to friend someone’s personal page on Facebook or connect in other more personal ways. All rights reserved.
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Include links to your branded sites in your forum signatures. Add links to your content when you publish comments on blogs. Put content links in your ads. Link to your content on your business card. View Original Article
5 Ways to Get More LinkedIn Company Followers
Social Media B2B
OCTOBER 11, 2011
Write a blog post. The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. LinkedIn provides an easy way to create a company profile widget that you can put on your website or blog. Add Company Page Link to Your Email Signature.
20 Expert LinkedIn Guides
JULY 7, 2014
Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. links.” Want a Job?
5 Ways to Scale Your ABM Strategy
Modern B2B Marketing
NOVEMBER 14, 2016
Go beyond personalizing standard components such as first name and signatures and look into personalizing the company name or the industry. An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Sound familiar? Develop a Tiered Approach to ABM. The top tier, (e.g. Here’s an example: 2.
Unique Ways to Build Your Email List
SEPTEMBER 19, 2014
It’s one less thing for customers to keep track of, and as a business owner, you also have the opportunity to capture an email sign up by including a link to your sign up form on the receipt. As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like Bit.ly ) to your sign up form on all of your printed receipts. So far, so good.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. slide-in CTA that links to a case study. A CTA leading to your case studies page. Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it.
The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. On your blog. Posting to your blog. Two, we have all received enough pitches ourselves to know who does and doesn’t read our blogs, so the entire “I am a real fan of your blog and have been reading you a long time” are generally lies. So, after you write your first draft, cut out all the inauthentic praise. Finally, the signature. Chris.
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. What Is Referral Traffic? But that’s not all!
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
You can use the links below to jump straight to your favorite expert, or just dive straight in! link] | https://twitter.com/JoePulizzi. link] | https://twitter.com/sujanpatel. link] | https://twitter.com/BrennerMichael. link] | https://twitter.com/jaysondemers. and SEO Link Building: The Ultimate Step-by-Step Guide. link] | https://twitter.com/MandyModGirl.