Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. GA4 vs Universal Analytics: One analytics property to rule them all First off, let’s review what we know about each type of analytics property. Let’s dive in. What is Universal Analytics? But better.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. The first mistake is not understanding the market and its rules. Suppose you run a fitness blog.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Contently

OCTOBER 14, 2020

The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. There they could take a poll, click around, or get a coupon for a free trial to take with them to the eye doctor. The lessons were profound.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

SocialPilot

FEBRUARY 6, 2024

I have unraveled the same strategies in this blog that you can follow to create impactful influencer marketing campaigns effectively. You need to define the key metrics you will track to measure the campaign’s success. You can do that by using social listening tools to track industry-relevant hashtags and brand mentions.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Optinmonster

MARCH 1, 2023

This blog will show 14 of the highest-converting places to put these online signup forms on your website. Instead, she includes two buttons: one to subscribe to her free e-course and the other to read her blog. It also has tons of targeting rules to control where, when, and to whom your welcome gate appears.

Conversion 94

Conversion Landing Pages Opt-in Template 94

Marketing Insider Group

SEPTEMBER 10, 2019

Communication: Instead of delegating all its communication to potential customers to the marketing department or top executives, IBM has turned its talent loose to write cutting-edge blog posts that have positioned the company as not only a legendary tech company, but even more importantly, a thought leader in the ever-evolving tech world.

Case Study 145

Case Study Case Studies Activities Studies 145

ClearVoice

JUNE 21, 2022

When you begin to create and track SEO-optimized content, try to keep in mind it will take time to get results. You need to have the right blog architecture, but above all, you need to have a really good SEO strategy. Pro tip: if you need help coming up with blog niche ideas for your next post you should use a blog topics generator.

SEO 111

SEO FAQ Content Work Management 111

Optinmonster

DECEMBER 19, 2022

You can also use exit popups to grow your email list and increase traffic across your website. The popup software tracks cursor movement and launches the popup when website visitors move toward closing the window or tab. Scott Wyden Imagery uses OptinMonster’s eCommerce display rules to target users with items in their cart.

Intent 94

Intent Top of Funnel Examples Conversion 94

Optinmonster

NOVEMBER 19, 2020

It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages. Pageviews are a common tracking metric that tell you how many times a page’s HTML file was requested for viewing. Are you trying to increase pageviews on your site, but you’re feeling a bit stuck? Get MORE Pageviews Today!

Tips 99

Tips Traffic Marketing Analytics Tools Eye-Tracking 99

Moz

NOVEMBER 13, 2018

Who is this blog post for? You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. If you have not already done a normal traffic drop analysis and ruled out the first three causes, then your time is better spent doing that first.

SERP 53

SERP Paid Content Traffic Features 53

Anyword

JANUARY 18, 2022

SEO, or search engine optimization, is the process or practice of boosting a website’s traffic from search engines (think: Google, Bing, etc.). Put simply: more visibility = more traffic and potential conversions. It’s one thing to write amazing landing page copy or a well-researched, high-value blog post. There are roughly 5.6

Copywriting 77

Copywriting SEO Tools Work Management 77

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. Let’s plan out a content calendar that keeps our [specify] influencer collaborations on track.

Sales Management 89

Sales Management ROI Planning Work Management 89

Digilant

AUGUST 16, 2022

It’s hard to engage in brand-safe advertising if you don’t have any rules to follow. You can also use existing definitions as a springboard and adjust your business’ rules accordingly. What’s important is that the guidelines are in place to help your advertising campaign stay on track. Craft your own “brand safety” definition.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

AUGUST 16, 2022

It’s hard to engage in brand-safe advertising if you don’t have any rules to follow. You can also use existing definitions as a springboard and adjust your business’ rules accordingly. What’s important is that the guidelines are in place to help your advertising campaign stay on track. Craft your own “brand safety” definition.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill. ” with a compelling title that stops readers in their tracks.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

BenchmarkONE

JANUARY 26, 2021

When you execute your external efforts the right way, you’ll generate tons of traffic back to your site , and you’ll want to capitalize on that traffic. . You can dig into your customer records to see previous transactions and track their progress to determine if they’re a good fit to reach out to for referrals.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Optinmonster

MAY 18, 2020

But let’s say you come back and track your 7-day EPC rate and notice a change for Thing One : Now it’s at $20 EPC and $25 CPC. Then they create an ad on Facebook or Google Ads to drive traffic to that landing page. But we have an even better solution for driving your organic traffic to affiliate pages. Time on page.

Cost Per Click 118

Cost Per Click CPC Advertising Agencies Landing Pages 118

Optinmonster

NOVEMBER 20, 2020

OptinMonster comes with an easy-to-use drag and drop builder and 50+ popup templates that help you build eye-catching popups with ease. Redirect traffic. Use an eye-catching design. And you can implement any of these rules with ease. It does this by tracking their mouse behavior. Head over to Display Rules.

API 80

API Trigger Marketing Template Display 80

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Every sentence we speak or write has three types of cues: Structural: Syntax, linguistics, and the rules of each language. AI works on algorithms designed around rules and probabilities.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Brightedge

FEBRUARY 28, 2020

Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. When you have a domain that displays sitelinks, your listing automatically takes up the space of two to three listings, drawing the eye of every user on the page. How do I get sitelinks on my site?

SEO 111

SEO SERP Domain Display 111

Hubspot

APRIL 2, 2018

You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Use subtopics to come up with blog post or webpage ideas that explain a specific concept within each larger topic you identified in Step 1. Step 4: Set Up a Blog.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

AUGUST 8, 2022

This time tracking challenge asks subscribers to track their time every day for 5 days. Here are 4 tools we love using to drive traffic to online challenges: 1. You can use the drag and drop builder to create eye-catching popups and other optin forms in seconds. Love at First Search ran a free challenge called SEOctober.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Optinmonster

NOVEMBER 9, 2021

Or perhaps you got featured somewhere recently, and you want to get the most out of that traffic by personalizing your exit messages for that particular audience. Another possibility is to personalize your popups for traffic coming from your social media channels. You can personalize your exit popups for any audience you choose.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

DivvyHQ

JULY 23, 2019

As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Properly optimizing your website is a crucial step to gaining traffic to your website. For example, go to the blog hub page of your company’s or client’s website. Who is bringing in the most traffic for their core content pages?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Optinmonster

FEBRUARY 17, 2021

With OptinMonster, you can easily create eye-catching popups and other lead generation forms with a drag and drop builder. When your professional campaign is built, you can configure display rules to target the right customers at just the right time in their customer journey. But, are you making the most of the traffic you’re getting?

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Hubspot

SEPTEMBER 17, 2020

This means it’s both a high traffic and high intent keyword. Here’s the data: One can assume this blog post has a pretty solid ROI. But it’s a good rule of thumb and a simple heuristic when thinking about capturing your target audience’s attention. It has a high volume and high CPC. Same goes for a term like “best red wine.”

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

NetLine

DECEMBER 18, 2023

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

seo.co

FEBRUARY 10, 2022

For example, if your blog is hosted separately, a server problem could easily cause a 404 error to display for your visitors. If this is the case, and the problem URL should theoretically be live and accessible, you’ll have to perform a root cause analysis to track down the source of the problem and correct it. Prioritizing 404 Errors.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Envy

OCTOBER 29, 2019

The principle is simple, but the rules are strict. Every subreddit has a moderator who creates their own behavior rules. But I’m not complaining; the strict rules are what make Reddit such a goldmine for marketers. Reddit offers you the opportunity to keep on top of the latest trends, tracking your audience’s newest interests.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Optinmonster

JUNE 28, 2021

There are 50+ templates to create eye-catching low-stock alert floating bars like this: Plus, OptinMonster comes with a drag and drop builder that lets you customize your message and design your campaign in a matter of minutes. These are just a few of the most common examples, though there are many other targeting rules available.

Best Practices 75

Best Practices Work Management Marketing Management Urgency Marketing 75

Sprout Social

MARCH 27, 2019

More high-quality traffic: Drive customers back to your website by answering their questions and demonstrating how your product or service solves their problems. What’s more, if you’re struggling with writer’s block and you need to update your blog, your Quora marketing strategy will help. An eye-catching profile picture.

Paid Content 101

Paid Content Paid Search Agency Cost per Acquisition Work Management 101

Optinmonster

SEPTEMBER 5, 2023

As the Content Marketing Institute (CMI) points out, guest blogging is an essential part of your marketing funnel, providing offsite expert content: Note : Throughout this article, the terms ‘guest posting’ and ‘guest blogging’ are used interchangeably, as they convey the same meaning. What is Guest Posting?

Lead Scoring 94

Lead Scoring Lead Ranking Landing Pages Domain 94

Convert

APRIL 12, 2021

The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. Technically, it’s not needed to get started with CRO and works best with sites with a large traffic volume, but I would be remiss to not include it here as large sites can really see the difference.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Goal: Drive More Traffic 7.2 According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness.

Video Marketing 65

Video Marketing ROI Analytics CTR 65