Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

JULY 17, 2017

What can marketers do to invite more people into a brand experience? Event marketing. The burning question on every marketing client’s lips. How to get more leads for my business? There are plenty of practical methods for generating quality leads. Sharing and caring on social media. Strategic landing pages.

Leads 266

Leads Lead Marketing Qualified Leads Landing Pages 266

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. This option is under the “Invitations” tab—next to “Registration Settings” is an “Edit” button. While you’re in Zoom, be sure to turn off the Zoom notification email (unless you want those to go out via Zoom instead of HubSpot).

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? After all, these individuals tend to lead busy careers and lives and may receive dozens of invitations to speak every year. Quick Takeaways.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? When to use an email marketing template.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Vision Edge Marketing

MARCH 16, 2021

In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. All content, all invites were authored by a corresponding member of the C-Suite inside the customer’s organization.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. The more closely you align your products and services with the event’s purpose, the better it is for search and your reputation in the community. It also endears your brand to the local experts whom you invite to become guest bloggers.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Adobe Experience Cloud Blog

JUNE 19, 2020

With Predictive Audiences, you can confidently and intelligently target and engage the right people for your event and email campaigns to reach and exceed your goals without fatiguing your audience. Maximizing Registrations and Attendance for Events. Go into the event fairly blind on how many registrants will actually attend.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Field Events. Drive Attendance and Post-Event Conversations. The experience starts with your invitations.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Onalytica B2B

DECEMBER 14, 2017

“We try to have Twitter and email conversations that go beyond Adobe. Invite influencers to join your program. Within this invitation it is clearly outlined what is expected of them if they accept their invitation to the program, as well as the benefits that they seek to gain. Invite influencers to your event.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 98

Launch Marketing

MARCH 17, 2022

The appeal for using webinars as a marketing tactic lies in the fact that these events allow you to engage with an audience and generate interest for your products by demonstrating thought leadership in the space. Keep email copy short and lead with the top benefits. Post-Event Follow Up. event or webinar strategy ??

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Hinge Marketing

SEPTEMBER 13, 2023

Not even 24 hours had passed before a sales development representative emailed me to sell me their software. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now. billion by 2025 , there’s no doubt that virtual events and webinars are here to stay. I’ll give you an example.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Maybe your ICP does read blogs and emails. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Convince & Convert

AUGUST 20, 2013

Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read?

SEO 159

SEO Keywords RSS Adwords 159

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. We have all been there. How, you ask? End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Hubspot

APRIL 15, 2021

Below, I go over the best practices for creating webinar invites and share top tips for hosting webcasts. Webinar Invite Best Practices. In some ways, inviting people to come to your webinar is the toughest part. Typically, you’ll send a formal invitation over email. Every webinar invite should include a CTA.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. As an example, after an in-store purchase, a customer might be asked for their email address to get a receipt. Email is generally good at nurturing leads, while SMS comes in handy for transactional communication.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. How do you get people to come to your event? Ready to maximize the ROI for your next event? Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Stevens & Tate

APRIL 18, 2024

Below are key areas where automation is proving indispensable in marketing for senior living: Email Marketing Campaigns : Automated email campaigns are a cornerstone of effective marketing for senior living. This strategy not only informs them but also establishes the facility’s authority in the senior living sector.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. DoubleDutch Supercharges Event Invites 7.3 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending. Share Blog Posts.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. Best of all, email marketing is affordable. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Show off satisfied customers in personalized email campaigns. Give discount codes to UGC creators to encourage them to create more, and wait for your next email. Embed these reviews on your website to build trust.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Thinkers360

MARCH 7, 2024

Our listing includes members of Thinkers360 and who have curated and shared their thought leadership content – including articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, and whitepapers – via our platform. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. For example, you may see them in-line within an article or linked via anchor text at the close of a blog post.

Top of Funnel 101

Top of Funnel Best Practices Newsletter Banners 101

SpotMe Blog

SEPTEMBER 8, 2023

Discover how to run a highly effective pharmaceutical advisory board with event technology and best practices from pharma event experts who work with 10 out of the top 20 leading life science and pharma companies worldwide. This allows them to come prepared to actively participate in discussions and provide valuable feedback.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Hubspot: The Event Invitation 7.3 Email: Send promos directly to prospects or contacts— videos get more emails opened. Contents 1.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52