KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year.

Paid Content 157

Paid Content Social Media Tips Media 157

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Blog Content Statistics. Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

ClearVoice

JULY 6, 2021

Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Facebook video stats. Nearly 2 in 5 businesses on Facebook say they publish video once a month. Approximately 15% of businesses say they never publish video content on Facebook.

Stats 98

Stats Video Marketing Planning Emarketing 98

ClearVoice

JANUARY 10, 2022

The short-form video app now only follows Facebook and Instagram in monthly users. Though TikTok is expected to continue to grow in 2022, eMarketer predicts a growth rate of about 15 percent, making the growth rate slower — but still significant. Coming into 2022, TikTok now has 755 million monthly active users. percent (2020) and 40.8

Studies 124

Studies Research Emarketing SMS 124

illumin

OCTOBER 4, 2023

In April of 2019, eMarketer released a forecast for programmatic social. This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Since then, they have had to increase their estimates in subsequent reports. Social networks prove to be the major exception.

Social Media 52

Social Media Allocation Emarketing Media 52

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. has been a longtime partner of LiveIntent.

Amazon 96

Amazon Emarketing Newsletter Facebook 96

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. Because Facebook algorithms change, consumer behaviors shift, and new technologies can rapidly alter the landscape. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Liveintent

MARCH 5, 2020

According to eMarketer , the most important digital revenue streams for publishers in 2019 was display advertising (81%), subscriptions (78%), native advertising (75%), events (48%), and ecommerce (31%). Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Write blog posts related to your industry. Connect with Grin on Facebook or Twitter. The post How B2B Brands Can Drive More Leads This Year appeared first on B2B Marketing Blog | Webbiquity. This has opened up new possibilities for brands looking to harness the power of social media advertising.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. 80% of people would rather watch live video from a brand than read a blog. One in five Facebook videos is a live broadcast.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Hubspot

JANUARY 27, 2020

eMarketer ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people used an AR once monthly.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Also note that LinkedIn is solidly in second place and not far from Facebook. Stats from the LinkedIn Marketing Solutions blog.

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

FEBRUARY 26, 2020

According to recent research by Emarketer, 90.4% billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger. billion monthly active users are on Facebook and nearly 1.5 billion users are chatting with friends and family using Facebook Messenger.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

ClearVoice

JUNE 19, 2023

eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. Zippia ) 93% of marketers use Facebook, the most-used platform. ( Here are some crucial content marketing statistics related to podcast marketing that you should know for 2023: 31% of the U.S. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. There’s no question that B2B marketers have embraced social media.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. I once worked on a Facebook ad campaign that generated free trial requests, but my sales team was inconsistent in recording their interactions with prospects.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Liveintent

JULY 2, 2018

billion according to eMarketer – ahead of television, radio, and print. Within the walled gardens of the advertising Triopoly – Google, Facebook, and now, Amazon – marketers get a relatively fraud-free environment and access to lots of consumers, but they don’t always get data back. Access to their target audience. Get my guide!

Emarketing 86

Emarketing Television marketing Advertisements Advertising 86

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% On their Twitter , they share helpful blog articles, statistics, and company awards and news. Though Facebook is the oldest platform on this list, it has a lot to offer for financial services. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Huptech Web

MARCH 2, 2023

By using social media platforms like Instagram or Facebook, businesses can create engaging content, such as product photos or videos, encouraging users to purchase. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. of Millennials, 77.5% of Generation X, and 48.2% Each platform caters to different audiences.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Sally is a business owner of a bakery.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. An incredible 71% of all Internet users are on Facebook, including more than half of all online adults aged 65 and older. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Stevens & Tate

APRIL 1, 2020

As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Four Tips to Guaranteeing B2B Buyer Loyalty in 2020. billion.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

JANUARY 2, 2018

Facebook Blueprint eLearning Courses / Certifications. eMarketing Institute’s Free Online Marketing Course & Certification. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). The average Facebook user clicks on eight advertisements per month. In-feed ads such as ads that appear within a feed on platforms such as Facebook, LinkedIn or Instagram. According to a Facebook user survey, the ads seem to be very successful. Sharethrough ). billion in 2019. Hootsuite ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56