Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Heinz Marketing

OCTOBER 19, 2023

Email forwarding of codes is one. Focus on Strategy The spray and pray method of advertising and emailing is costly in more ways than one. Many will send out non-personalized and non-targeted emails and paid advertising en masse in hopes someone will open and respond. Can you break whitepapers into blog posts or case studies?

Enterprise Management 109

Enterprise Management Marketing Budget Budget Programs Work Management 109

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages.

Newsletter 83

Newsletter Examples Template Display 83

FMG Suite

APRIL 25, 2024

That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. The home page also needs an effective design. Ideally, you need six headers on your navigation at most. The copy should be clear and concise.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Litmus

JUNE 3, 2021

Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are countless emails you’re responsible for building. Email partials. What is an email partial? A partial is a type of email module that’s a global, dynamic, reusable block of code for your emails. Learn more ?.

Work Management 71

Work Management Template Paid Search Agency Design 71

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Stevens & Tate

NOVEMBER 10, 2023

One obvious answer is to tap into the power of email personalization. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever. Still, personalized content doesn’t exist in silos.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header.

Marketing Websites 100

Marketing Websites Branding Brand Identity Digg 100

Optinmonster

FEBRUARY 28, 2022

In fact, it’s designed specifically to boost your store’s sales. Header options. It comes with 80+ starter sites so you can get a ready-made site design in an instant. Connects to popular email marketing services. Hugo is a premium WooCommerce theme with a beautiful, high-end design. Dropdown cart.

eCommerce 88

eCommerce Best Practices Mobile Advertising Landing Pages 88

Optinmonster

MAY 4, 2022

Do you want to set up an ActiveCampaign WordPress form to send marketing emails? ActiveCampaign is a popular email marketing tool. You want to add an optin form, which is where a visitor can subscribe to your email list. Inline forms appear directly in your blog posts or web pages. OptinMonster.

API 78

API Lock-In Opt-out Opt-in 78

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing? How far would you go with your email design?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Litmus

AUGUST 13, 2021

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Litmus Spam Testing checks your email against 25+ different spam filters—then provides you with actionable recommendations for troubleshooting.

Webinar Metrics 102

Webinar Metrics Planning CAN-SPAM Enterprise Management 102

Litmus

JANUARY 21, 2022

As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building. Didn’t make the live webinar? Great question!

Webinar Metrics 80

Webinar Metrics Ad Building Template Paid Search Agency 80

ClearVoice

MARCH 14, 2023

Improve conversion: A well-designed and well-placed CTA can radically improve the conversion rates of your website and landing pages. Preferably above the fold, in a pop-up, or at the bottom of a blog post. BigCommerce: “Request Demo” above the fold and in the sticky header menu. Drive sales? Boost website traffic?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Urgency Marketing Landing Pages 52

Content Marketing Institute

FEBRUARY 26, 2018

But if the process for creating them is chaotic, the content is random, and the design guidelines are unclear, then each attempted infographic just eats up time and resources, and rarely delivers. Infographic outlines organize your content and optimize the design process. Include titles , headers, subheaders, and general findings.

Design 104

Design Customer Surveys Statistics Guidelines 104

Optinmonster

DECEMBER 19, 2022

You can put anything in an exit popup, from email signup forms to coupon codes to product or page recommendations. You can also use exit popups to grow your email list and increase traffic across your website. Lead magnets to turn casual browsers into email subscribers. Blog & Publication Exit Intent Popup Examples.

Intent 95

Intent Top of Funnel Examples Conversion 95

Huptech Web

NOVEMBER 3, 2023

It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. Check their design, where they’re placed, and the words you use. We will look at what metrics to track when testing your CTAs in the blog. Creating a sense of urgency can make people act quickly.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. But just as important as the form’s design or message is, where to put the subscribe form on your website is equally important.

Conversion 99

Conversion Landing Pages Opt-in Template 99

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. .

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Kevin Indig

AUGUST 7, 2023

Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Atlassian, for example, is a SaaS brand that faced heavy critique of the looks of Jira and now is a best-in-class example of strong design that seamlessly stretches from website to product.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Optinmonster

FEBRUARY 27, 2023

You can also use a welcome popup to grow your email list and keep in touch with visitors who aren’t ready to buy just yet. They used OptinMonster to create a floating bar that welcomes visitors to the website and encourages them to sign up for the email list. PodBike has a cool total conversion rate of over 18%.

Examples 72

Examples Intent Click Rate eCommerce 72

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. Design Matters. In 2019, that has all changed.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. If a majority of your subscribers’ email clients support it, it will be worth the time and money to set it up.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

SEPTEMBER 17, 2021

Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. You might also want to check out this blog she wrote on the rendering differences in Outlook.

Webinar Metrics 74

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 74

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. There’s now a myriad of email software available and numerous ways to go about getting your message out to prospects.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Circle Studio

AUGUST 23, 2018

For example, if your firm has expertise in design-build and wants to rank high for design-build, then having a page dedicated to the subject is essential. You need much more than just a blurb (or a bullet) about design-build on an expertise page, and ideally more than a page dedicated to the topic—while that is certainly a start.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

They are entrusting you with their hard-earned dollars, so they expect a way to get in touch outside of a simple email address; although that is a nice thing to offer as well. The header is sticky and remains in the same location as visitors navigate through the site. Responsive design matters. Stay Consistent. Speed up Images.

Marketing Websites 133

Marketing Websites Mobile Marketing Thought Leadership Contact Marketing 133

seo.co

FEBRUARY 10, 2022

For example, if your blog is hosted separately, a server problem could easily cause a 404 error to display for your visitors. Some sources include search engines results, marketing materials, email messages, other websites or the owner’s own website. The design of the error page should match the website.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Convince & Convert

FEBRUARY 5, 2010

But I need your help with the biggest change – the header. I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). I’ve never loved the top header. We’re working on tweaking the subscription center at the top a bit, too. Thanks for your help!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

FunnelEnvy

OCTOBER 3, 2022

Just remember, trends in landing page design operate the same way as trends in any other industry – fashion, art, music, etc. That means you don’t need to take this blog post as a comprehensive guide to all the elements you must include on a landing page. Inclusive Design. Minimalist Design.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Vision6

MAY 6, 2021

Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry. Whether you’re a beginner or seasoned email professional, it can be tricky kicking off a new campaign. Build Your Email List.

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish. How we operationalized our blog for triple-digit growth.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Optinmonster

FEBRUARY 27, 2023

You can also use a welcome popup to grow your email list and keep in touch with visitors who aren’t ready to buy just yet. They used OptinMonster to create a floating bar that welcomes visitors to the website and encourages them to sign up for the email list. PodBike has a cool total conversion rate of over 18%.

Examples 52

Examples Intent Click Rate eCommerce 52

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Header logo and text color. Header background image and color. topics with advanced design and privacy options, as well as avail of our white label design service. Show or hide header and share buttons.

Distribution 63

Distribution Curation Content Newsletter 63

Convince & Convert

MAY 21, 2014

Blatantly Ask for Email Subscribers There’s still nothing better than an email subscriber. The average email gets opened by 30 percent of your subscribers. Average click rates in email, meanwhile, hover between 3 and 4 percent , depending on industry. Odds are you probably have an email signup form somewhere on your site.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Sprout Social

JULY 1, 2021

It covers areas like your XML sitemap, load speed and a responsive design. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. On-page SEO : This is the optimization of the content itself.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125