Writing on the Web

MAY 23, 2016

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog! The same is true of your blog at WordPress.com.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

BenchmarkONE

APRIL 8, 2020

Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. Doing: Blog posts that are being written. To Do: Content that needs to be written.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Hubspot

JUNE 1, 2018

You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. But what happens when someone lands on your site with a very specific question about your product or service? Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for.

Paid Search Agency 78

Paid Search Agency Conversion Custom Publishing Search Marketing 78

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Optinmonster

FEBRUARY 16, 2021

Do you want to find the best lightbox plugin for your WordPress site? Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. In this article, we’ve compared some of the best WordPress lightbox plugins so you can choose the right one for your site.

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Types of content (blogs, eBooks, webinars, video, etc.) Image: SEMRush. It’s not static.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. Including structured data in your content, too, can land your site even above paid search, at “ position zero.”

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Top Rank Marketing

DECEMBER 27, 2023

This document will clearly outline your SEO objectives, whether it’s improving organic traffic, increasing lead generation, or boosting online visibility. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 105

Process SEO B2B Marketing Lead Ranking 105

Webbiquity

AUGUST 18, 2020

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. This makes optimizing your site for conversion easier.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

OCTOBER 22, 2021

This document should outline how often you plan to publish on each social media platform and the types of content to post. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Create a social media marketing strategy. Use targeted keywords.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. This blog on amazingly effective email subject lines is one of our current ‘rock stars.’

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

NOVEMBER 21, 2021

You’ll even get a digital certificate, documenting how your purchase did some good for the world. Replacing multiple plugins with Booster simplifies your WordPress management, enhances site security, and improves page loading speed. Social Warfare adds beautiful, lightning-fast social share buttons to your website or blog.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. New Robots Meta Tag (indexifembedded) Added to Documentation. Google Updates SafeSearch Documentation.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. The massive appeal of these sites is due to the range of features they offer. Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Webbiquity

OCTOBER 21, 2020

This means the website, blog posts, videos, ads, email messages, and apps must all be aligned. Don’t buy through “review sites” and give your money to Gartner. Having a documented communication strategy will help expand brand awareness, connect with your audience, and drive sales. Visual Branding.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Kevin Indig

APRIL 25, 2023

Half the battle is understanding WHAT you need to fix on your site. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. The biggest variable deciding the impact of SSR is the number of pages on your site. It scales with size.

Case Studies 141

Case Studies Case Study Studies SEO 141

Brightedge

MARCH 31, 2022

If you’ve been optimizing your site for any length of time, you’ve likely encountered them. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. More technical blogs like SEO by the Sea are also worth keeping up to date with. In other cases, it’s not.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 161

SEO Keywords RSS Adwords 161

Navigate the Channel

NOVEMBER 6, 2023

These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Now we have learned better, and many corporate blogs are less prolific and offer more value. Why bother addressing old blog posts?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) How will keywords change my blog strategy?

Keywords 71

Keywords Blogger RSS Opt-out 71

Convince & Convert

MARCH 14, 2012

And with the thousands of plugins out there in the WordPress repository, finding the right ones for your site can be a ridiculously time-consuming (and headache-inducing) feat. Social plugins and optimization are more important than ever though , and can really make a difference in your site’s traffic and engagement.

Digg 159

Digg SEO Facebook Aggregators 159

Hubspot

AUGUST 22, 2017

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. 14 Helpful Blogging Tips. Sourcing Blog Post Ideas. 1) Source inspiration from sites like Quora, Reddit, and inbound.org. 3) Don’t be afraid to freewrite if you have writer’s block.

Peer-to-peer 77

Peer-to-peer Planning Blogger Best Practices 77

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

BOP Design

OCTOBER 20, 2022

The following are just a few examples of components, modules and templates that should be considered for a B2B website design system: Components : Elements that should be consistent across your site. Blog Post Page – flexibly accommodates longer content. Ask yourself: How easy is it for me to update my site? The Navigation.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Documenting processes and contingency plans. Testing upgrade paths in staging environments.

CMS Development 116

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 116

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Consider whether it has the following capabilities in terms of general distribution and sharing: Embed on multiple platforms (like your website or content experience sites). A Tool to Help You 3.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Convince & Convert

JANUARY 8, 2012

Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years. Contributor Plan. Pay them on time.

Work Management 128

Work Management Marketing Management Tools Guidelines 128

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Do we have a data layer on the back of the site that will allow us to identify the web baselines that will evolve into KPI reporting? How do we identify gaps for improved collaboration, documentation of processes, and the development of sales enablement materials?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79