Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. Will the keyword bring me any clicks?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Sana Commerce

AUGUST 2, 2023

This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. Appearing prominently in search engine results pages (SERPs). Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). CTR is calculated as clicks divided by impressions.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Much like you optimize blogs for search , you should optimize video for search in a similar way. Determine what search intent you’re targeting before recording your video, and use those terms in your video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

APRIL 15, 2022

See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate? Analyzing Queries.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

SEPTEMBER 27, 2020

Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% Step 4: Baseline & Tracking Setup.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. This can hugely impact CTR. Google Ads. Now, they can show up at the bottom of the page.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Company Blog.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. Content creation driven by user and search intent.

Trends 93

Trends Content Marketing Content Curation 93

SmartBug Media

JULY 22, 2022

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). Related Auctions.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Explicit intent does not always mean higher intent than implicit intent.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Explicit intent does not always mean higher intent than implicit intent.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Marketers should always include sub-headings in your blog posts to break down and clearly convey the idea of your heading promises.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. Here are a few points that I touch on based on current click and impressions: What it means: Impressions = how often content appears, clicks = how many times people click on SERPs. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Conductor

OCTOBER 28, 2019

Is this too many questions to start off a blog post? Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. SEM is also… amazing. But which one is more amazing? And what are they?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. At its core, this comes down to search intent. Using the Ad Preview Tool bridges this gap by showing you how your ad appears in the SERPs. Tip #1: Use In-Market Audiences.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Explicit intent does not always mean higher intent than implicit intent.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. The CTR of organic search is up to par with Facebook. What's been done already?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

DAGMAR Marketing

NOVEMBER 29, 2019

As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. This kind of search result satisfies the user’s intent without having to actually click on any search result links.”. How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. These resources helped to improve program performance, improve tactics, and drive professional growth. Jenna Bessemer.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Quality Score. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. If you have a #1 ranking, your web page appears first in SERPs.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Top Rank Marketing

APRIL 10, 2024

Traffic metrics: Brand interaction that signifies intent On the looping highway that is the customer journey, traffic metrics serve as signposts that indicate points of interest — where your messaging is earning engagement and visibility. Visibility and search metrics: How well does your content match searcher intent?

Paid Content 119

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 119

Moz

OCTOBER 15, 2018

If you’re thinking this is just a blatant excuse to inject some Mozzy news into an SEO-style blog post, then you’re right! There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs.

Organization 50

Organization FAQ Keywords SERP 50

Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. com" (or ".org," Target.com. In the U.S.,

SEO 100

SEO Marketing Websites Optimization Domain 100

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. Moosend's existing blog posts by up to 327%. The 7 Steps We Took to Grow Their Blog Traffic.

Traffic 98

Traffic Organization CTR Cold Calling 98