SnapApp

JUNE 2, 2016

Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. if it exceeds a certain standard.

Generation 48

Generation Stats Content Trends 48

SnapApp

MARCH 31, 2017

The goal is always user-focused: how to create a completely custom interactive content experience, and get it out the door with ease. With this in mind, our latest release focused on tackling a functionality overhaul of our preview feature , a section of the product that connects the dots from creation to publish. Content loading.

Peer-to-peer 48

Peer-to-peer Features Paid Search Agency Marketing Automation Services 48

SnapApp

AUGUST 18, 2016

How do marketers make the most of the content they produce? Or attribution and measurement, to make sure we know how our content is contributing to the bottom line. But the content assets in and of themselves are more valuable than many of us realize. Are you looking at the content you create with a repurposing eye?

Planning 48

Planning Webinar Metrics Content Marketing & Strategy 48

SnapApp

OCTOBER 14, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Try This Instead: Digital First Content Marketing. Content loading.

Thought Leadership 48

Thought Leadership Paid Search Agency Content Advertising Agencies 48

SnapApp

MAY 22, 2014

Min’s Content Marketing And Innovation Summit brought some of the brightest and most influential people in the media and publishing industry to The Yale Club in New York City on May 20 th , to discuss the most important issues and opportunities that impact ad revenue and growth. Are you getting the most from your content?

Advertisements 48

Advertisements Advertising Content Paid Search Agency 48

SnapApp

JANUARY 6, 2014

Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. I will dedicate resources to content marketing. Content marketing means creating interactive and engaging content to bring people to you. Also, consider having someone “own” the content.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

AUGUST 10, 2016

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. So we wanted to explore a few different types of teams and look at the tools they use to create incredible, value-driven content. Email and good, old-fashioned phone calls to come up with content ideas. ​. ​. .

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

NOVEMBER 19, 2015

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” What’s the use of spending your time and budget on developing amazing content without delivering a stellar follow-through? Make sure your content spreads like wildfire with a strong social media plan.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

SnapApp

APRIL 2, 2014

In ‘Part 3’ of our ‘Blueprint For Success’ series, we will discuss how to seamlessly publish your content into your CMS, social sites, mobile devices and email. As a publisher , you need your content to be where your core audience is no matter what channel or device they are on. Find out how you can get started here !

CMS Development 48

CMS Development Multi-Channel Content Distribution 48

SnapApp

JANUARY 29, 2014

Want to create content that attracts attention, right now? Marketers know all about creating content but sometimes can feel overwhelmed or stressed to create content under time constraints. The reality is, they have tons of content options at the tips of their fingers. Repurpose Content and Make it Interactive.

Content 48

Content Lead Gen User-Generated Content Interactive Marketing 48

SnapApp

APRIL 15, 2014

In the final part of our ‘Monetizing Content And Driving Revenue – Blueprint For Success Series’, we’ll discuss the importance of real-time analytics and which metrics publishers need to track and pay attention to. Engagement Effective sponsored content relies on interaction, which is why on-page engagement makes for a key metric.

Click Rate 48

Click Rate Content Conversion Rate Lead Scoring 48

SnapApp

OCTOBER 22, 2013

Having a content marketing strategy in your head isn’t enough. Now, answer this : Could you document your entire content marketing strategy for us? You can’t truly own a strategy—whether a business plan, a go-to-market plan, a content creation plan, or anything else—unless you can write it down, in detail, from start to finish.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. For Optimizing Content. .

Work Management 74

Work Management Tips Product Marketing Management 74

SnapApp

MARCH 6, 2017

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Struggling to keep up with your own company’s blog schedule?

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

NOVEMBER 10, 2016

Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Uberflip: A Content Marketing Christmas Carol. Melanie Duncan: Holiday Blog Blast.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! You probably won’t be surprised to hear that content marketing and SEO are by far and away the most common tactics, as the first chart below shows. Use content/offers/tools to attract and convert them.”.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

FEBRUARY 14, 2013

At SnapApp, we've built a platform that enables marketers to create an unlimited range of interactive content solutions for an equally diverse range of business challenges. We've found that the most effective app types for these kinds of content marketing goals are personality tests , and here's how we're using them. Generating Leads.

Top of Funnel 48

Top of Funnel Personalization Content Marketing Marketing Automation Services 48

SnapApp

FEBRUARY 21, 2018

Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. . Content loading. . Content loading. .

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

SnapApp

FEBRUARY 28, 2018

The rise of content marketing and thought leadership efforts have shone a spotlight on the experts who shape the experiences companies deliver — and in many cases, marketers are expected to have a voice in the market. . 92% of marketers told the Content Marketing Institute that the organization viewed content as a business asset.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SnapApp

SEPTEMBER 30, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: Will the Content Bubble Burst? Will the Content Bubble Burst?

Social Media 48

Social Media Opinions Internet Marketing Cost 48

SnapApp

NOVEMBER 30, 2017

Thinking creatively and producing new original content is often what we sign up for when joining a marketing team. million blog posts are published every day. All of that content being released into the ether means your prospects are likely overwhelmed. Try a Content Type You’ve Never Experimented With Before.

Creativity 79

Creativity Planning Paid Search Agency Guidelines 79

SnapApp

APRIL 2, 2019

As you build a buyer’s journey through content designed to gather information about your prospects, you’ll need input from Sales for every step. Make space for input from Sales at every point of planning and development – from brainstorming sessions for content all the way through to what you want to test on landing pages.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

OCTOBER 4, 2016

If you’re a content manager or editor who wants to know how you can best approach the freelancer relationship, this is a great starting place. Giving direction to optimize the content creation process. Insights from experienced content managers and editors. Content Goals for Target Audience. What to avoid and bad habits.

Research 101

Research Work Management Practices Best Practices 101

SnapApp

SEPTEMBER 23, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Matching Content to Your Buyer Personas. How to Build a Content Team.

Buyer Personas 48

Buyer Personas Ad Building Opinions Inbound Marketing 48

SnapApp

SEPTEMBER 9, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Much Do People Trust Your Content? Content loading.

Internet Marketing 48

Internet Marketing Trust Marketing Class Training 48

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve already shared my findings within the welcome email context for the various newsletters I subscribed to, but today, I want to take a deeper look at the trends I saw within their actual content. . Restaurants. Home Goods.

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

SnapApp

FEBRUARY 11, 2014

And, great marketing automation requires great content to add to all of those emails, landing pages and blog posts. SnapApp allows marketers to quickly and easily create great interactive content that can be published across channels. SnapApp allows you to create the great content. Content loading.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

SEPTEMBER 4, 2015

So ecstatic that I asked for the opportunity publish a blog post so I can proclaim my excitement. I’ve spent several years working across our ever-evolving customer base and continue to be amazed by the great content I see produced. But what you may not have heard about is how personally ecstatic I am about the Snappys.

Case Study 48

Case Study Case Studies Custom Publishing Studies 48

SnapApp

FEBRUARY 7, 2017

This content experience platform lives and breathes tailored content – so it’s no wonder their 2015 Valentine’s Day campaign included a truly creative content masterwork. The company published this heartfelt slide deck on SlideShare , and as of this writing it has garnered almost 76,500 views. Content loading.

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

MARCH 1, 2017

That white paper we worked on all quarter was published. Sure, I’ll write that blog – how long could it take? . You see a piece of content you might want to download. Content loading. I just spent 20 minutes looking at stock photos. Have made 0 progress. . The expected number of MQLs I need to produce always goes up.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

SnapApp

AUGUST 2, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. And, to sharpen their teeth for the big event, Discovery Channel has been on a publishing frenzy with tons of engaging Shark Week SnapApps. I want to hear from our blog readers. Content loading.

Advertising Channels 48

Advertising Channels Personalization Custom Publishing Creativity 48

SnapApp

MARCH 21, 2016

I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. . If you want to grow from 1000 blog subscribers to 100k, just growing by 25% isn’t going to get it done. It’s no longer enough to just publish more content. I think about it this way: If content 1.0

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

MARCH 21, 2016

I’m excited to join SnapApp and establish ourselves as a leader in this emerging content interactivity segment. If you want to grow from 1000 blog subscribers to 100k, just growing by 25% isn’t going to get it done. It’s no longer enough to just publish more content.

Top of Funnel 48

Top of Funnel Paid Search Agency Marketing & Strategy Advertising Funnels 48

SnapApp

FEBRUARY 17, 2015

For President’s Day, Scripted , a freelance writer sourcing service, published a blog post on which Presidents also spent time with pen and ink. Create the Right Kind of Content. Marketing around a holiday is a great opportunity to try out a new type of content. Part of why this content works is that it’s bite-sized.

Planning 48

Planning Campaigns Paper B2B Sales 48

SnapApp

SEPTEMBER 11, 2015

Alright, content marketers (that's "conTENT markeTEERS"). If yesterday I obsessed over my content strategy, on Day Two I spent most of mental energy thinking about the kinds of content we create – and why. For Jay, this was the idea that creating great content comes necessarily at the cost of creating a lot of it.

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

SnapApp

JUNE 30, 2017

A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . And this isn’t just in their programs with cool content and campaigns, or sexy new strategies. Why did he have such an enthusiastic response to the blog? . Content loading. .

Interactive Marketing 48

Interactive Marketing Paid Search Agency Marketing Automation Services Marketing & Strategy 48