Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. white papers) tends to perform better than does promotional content (e.g.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Nurturing Webcast 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

MAY 23, 2017

Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. Using Twitter Analytics, you’ll be able to determine the best days and times to tweet, the types of content your audience likes to share, and analyze your followers based on geography, language, etc.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Writing on the Web

AUGUST 2, 2011

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Smashmouth Marketing

SEPTEMBER 23, 2009

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. mvolpe : I agree!! ajdun : Jaren Green: "Not everyone searches like you do" Amen.

Webcast 100

Webcast SMB Lead Ranking Lead Scoring 100

Marketing Insider Group

MAY 31, 2011

Options such as blog and newsletter subscriptions, “follow&# buttons for the most common social channels and even call or “chat now&# functions are important to start the visitor down the right path toward a longer term relationship. Content Strategy. The Importance Of Blogs. Next Steps. Looking for more?

Small Business Marketing 100

Small Business Marketing Paid Search Agency Planning Business 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce.

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Gen 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Subscription to a newsletter, free or otherwise. Enter a contest.

Template 100

Template Ning Webcast Digg 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?",

RSS 100

RSS Email Marketing Trends Planning 100

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Adobe doesn’t even have access to the 30,000-name newsletter mailing list.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. News & Blogs. Pick a blog category. Think customers: The 1to1 Blog. Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. ZDNet Blogs. Sponsored White Papers, Webcasts, and Downloads.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Televerde

SEPTEMBER 18, 2019

Since 50% of B2B marketers use webinars and webcasts, and 32% predict that these tools are critical to their success, it’s important that if something’s worth doing, it’s worth doing right. If the content you present is compelling enough, they’ll want more and reach out, but if you push it with humble-brag intros, you’ll lose fans.

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Online Marketing Institute

DECEMBER 23, 2010

Top Content/Pages These reports show the most visited pages on your website, which gives insight into the topics your visitors and prospects find important. To access this within your own account, click on Content > Navigation Summary). Exclusive videos & newsletters. Check out all the benefits ! POST A COMMENT Got a comment?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. NetworkWorld.com > Home > Blogs > Susan Hanley's blog. However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security Site Resources.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

markempa

FEBRUARY 9, 2015

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Online Marketing Institute

DECEMBER 23, 2010

Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) Exclusive videos & newsletters. Check out all the benefits !

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 6, 2019

Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. Which channels you use depends on where your buyers spend their time and what type of content they're consuming on their smartphone. I'll elaborate later in this blog post. Responsive Website.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Online Marketing Institute

DECEMBER 23, 2010

Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. SearchCap is a once-per-day newsletter update: STAY CURRENT THROUGHOUT THE DAY Our feed & social options update you as news happens. Exclusive videos & newsletters. Check out all the benefits !

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

PureB2B

SEPTEMBER 22, 2021

With content syndication, your finest content will become a strong lead-generating tool. Visitors do not need to visit your website before your content functions as a tool for educating, engaging and qualifying prospects. Table of Contents What is Content Syndication, and how does it work?

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Buzz Marketing for Technology

JUNE 27, 2008

The following is from the Chronicle of Higher Ed via the Baird newsletter (which is publicly distributed) and should be taken with a large grain of salt, but it made me wonder about the stability of those characteristics: The Chronicle of Higher Education reports on how tech-savvy â??Millennialsâ?? Webcast: Competing on Analytics.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. The Importance of Content Marketing.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Parse.ly

MAY 9, 2023

every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar , Demand Gen Manager Rebecca Allen and Content Marketing Manager Andrew Butler peel back the onion to explore their favorite Parse.ly There are a few ways our team identifies optimal content for repurposing.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Zoominfo

MARCH 12, 2019

These broadcasts leave behind a treasure chest of future content for your customers. Prospects enjoy real-world examples and actionable advice, both of which are prominently featured webinar content. Repurposing this material is a great way to provide valuable information without having to create new content from scratch.

Webinar Metrics 214

Webinar Metrics Webcast Broadcasting Zoominfo 214

Valasys

DECEMBER 13, 2019

Content syndication is just another way to share your content with the new audiences. Instead of promoting the content on your site, content syndication republishes your content on third-party websites such as Medium & Quora. Read more: 10 Benefits of Employing a Powerful Content Syndication strategy.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. 84% of people expect brands to produce content ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20