NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

LeadSquared

APRIL 5, 2013

In our last post of the series ‘How to Start Blogging – A Guide for Small Businesses’, we answered the most common questions you might have in your mind about kick-starting your blog. The best blogging platforms for your business . Built for hosting blogs. It is easy to use.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 56

Practices B2B Thought Leadership Lead Scoring Lead Ranking 56

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. What’s your opinion? Photo from Flickr.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Here are five key benefits of blogging for businesses.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. One day they blog about what happening at home.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. Tweet This!

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JUNE 16, 2010

And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. What’s your opinion about this? Blog this on Blogger.

Digg 100

Digg Blogger Opinions Buzz 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. Use your blog posts to deliver “proof of results” by summarizing your case studies.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Writing on the Web

MARCH 10, 2011

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Use excerpts but add your own opinion and perspective.

Digg 100

Digg Buzz Blogger Stats 100

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Biznology

OCTOBER 14, 2011

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Instead I went through my career and found that I have a knack for business writing. In fact, I never did that.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

LEADership

OCTOBER 1, 2013

Blogging Best Practices Checklist: Part 1. I have been writing this blog for close to four years now. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. It is a learning process and I’m happy to share my learning.

B2B Thought Leadership 40

B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

LEADership

JANUARY 7, 2014

That, in my opinion, is the key to establishing thought leadership. Below are 3 fundamental steps to use your B2B blog and present your organization as a thought leader in the industry: 1. It’s all very well to profess that your blog aims to lead and inspire. I know how hard it is with my blog! Define value creation.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. In my opinion, not for long. Probably not.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Anything Goes Marketing

FEBRUARY 19, 2007

If you're waiting for another kick in the ass to get out there and start a corporate blog, check out the CEO of Marriott, Bill Marriott's blog. Only a blog can you get this personal with your audience. Only a blog can you get this personal with your audience. That's one of the reasons that corporate blogs can succeed.

Tagging 100

Tagging Business Blogging Opinions Loyalty 100

Writing on the Web

FEBRUARY 11, 2016

While your blog needs good Search Engine Optimization, it has to start with quality content. It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. Share your opinions, don’t be afraid to take sides. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Content Marketing Institute

FEBRUARY 1, 2019

Include a statistic in a blog article? Include a statistic in a #blog article? The difference between mainstream media publications and most business blogs is that the former openly strive for objectivity in their articles (and their points of view are reserved for their opinion pages). Freshdesk Blog.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

Webbiquity

SEPTEMBER 20, 2010

It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. I’d rather ignore something than have my honest, but harsh opinion permanently accessible online. If I read a book and think it’s nonsense, I don’t review it. Tweet This!

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

OCTOBER 23, 2013

Written for both small businesses and global corporations, there are key content marketing principles to aim for. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Share your opinions, don’t be afraid to take sides.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. The Paparazzi Business.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

SEPTEMBER 16, 2015

Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. That one blog post has 392 comments on it.

Opt-out 28

Opt-out Marketing Analytics Tools Paid Search Agency Opt-in 28