Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. It’s a whole new beast.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. Frequent readers of this blog can feel free to recite them along with me (throwing rice at the screen is optional): data, decisions, and delivery. But I digress. Are you still with me?

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Adobe Experience Cloud Blog

MAY 17, 2019

In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. Based on this information, you should choose the best times to post your social updates, and set up a posting schedule in your scheduling software. The problem? How does it work?

Social Media 134

Social Media Activities Media Curation 134

Conversica

NOVEMBER 20, 2020

So, in a way, customer-facing teams such as Sales, Marketing and Customer Success ‘hire’ an IVA rather than ‘buy’ an IVA. Put together, these factors are the 5 Pillars of Intelligent Automation that empower the Intelligent Virtual Assistant to Perceive, Understand, Decide, Act , and Learn.

Automation 52

Automation SMS Opt-out Opt-in 52

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. How to Choose the Best MailChimp Alternative 1. You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Adobe Experience Cloud Blog

AUGUST 11, 2017

Today, I use a set of tools that automate these steps. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Content Curation Best Practices. Let’s cover some best practices. B2B marketers doing ABM may be just right. Be picky in what you share.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

markempa

APRIL 4, 2017

At the same time, many sales and marketing teams are quickly learning that more content options often mean more content problems. The latest data says that marketing leaders recognize a huge need for content control. 1) Align Sales and Marketing. Establish cross-collaboration and communication. Fix content gaps.

Top of Funnel 271

Top of Funnel Content Cross-Selling B2B Sales 271

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. Know your audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. What does it take to build brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Users subscribe to subreddits so posts from those communities show up in their main feed.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

FEBRUARY 7, 2024

In this blog post, we’ll explore the ways AI can improve and transform your ESG strategies. Using generative AI for ESG reporting can help you not only find and collect your data, but it can help generate information and support research initiatives that feed into disclosures and related reports — saving you time, effort, and money.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. I felt alone — but I did my best.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

What does this mean for marketing? With the right solutions, you can integrate value selling tools on each channel of your multi-channel marketing environment–on landing pages and forms, in marketing programs, and throughout marketing activities. Assessment tool: identify gaps in performance.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

Sales Engine

OCTOBER 27, 2015

Before we get into best practices on content marketing follow-up, Marketing and Sales must be on the same page regarding their lead definitions. Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Nurture, nurture, nurture.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Buy 120

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.

Marketing AI 134

Marketing AI Practices Lead Ranking Marketo 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. The need for next-gen healthcare solutions is greater than ever.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Suffice it to say, blogging is best done the old fashioned way.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Metadata

JUNE 1, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. These universal truths have led to the rise of content marketing for B2B companies. This is the fourth post in our new content series, No Fluffs Given.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

FMG Suite

MAY 14, 2023

May 16, 2023 – FMG Suite, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced that it has achieved 400% growth of its enterprise business relationships since 2021. SAN DIEGO, Calif., FMG’s platform surpassed our expectations in so many ways.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 5, 2018

In this blog, I’ll give you an actionable guide to drive leads from Instagram. I use Focalmark to find the best and most relevant hashtags that already have an engaged audience. With this tool, you can use the link in your Instagram bio to lead your followers to a page that feels the same as your Instagram feed.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Have a think about how best to communicate. Your social media platforms can be a gold mine for leads.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. Have a think about how best to communicate. Your social media platforms can be a gold mine for leads.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

BenchmarkONE

SEPTEMBER 2, 2021

As an entrepreneur, you’re already a natural marketer for your brand, but with the help of additional tools and strategies, you can create a successful DIY marketing strategy without a large financial investment. . The best approach is to create your strategy first and then find the tools to help you implement it.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Planning 74

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

ConvertKit

AUGUST 4, 2021

Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. Emails take your audience from noisy social media feeds to individually curated inboxes.

Examples 145

Examples Newsletter Template Landing Pages 145

Scoop.it

MARCH 26, 2020

We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. Thanks to these, you can build a content curation strategy in a similar way that marketers do and use it to hit your big-picture goals as a communications officer.

Curation 74

Curation Press Paid Search Agency Content 74