Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. Get tips that drive B2B tech ads to the final destination.”. Have you tried these tactics?”

Social Media 125

Social Media Optimization Media Keywords 125

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use? How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. What Is An Optimized LinkedIn Profile?

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Adobe Experience Cloud Blog

JANUARY 3, 2017

That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day).

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Anyword

AUGUST 8, 2023

Are you looking for ways to increase the performance of your AI writing? Here at Anyword, we recently released our Performance Boost AI Integration – a Google Chrome extension to help you boost the quality and impact of your content! Does it speak a language your audience will connect with? Look no further! Will it perform?

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. And yet, social media’s impact reaches every corner of your business.

Social Media 118

Social Media Training Course Resources 118

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Many of our best posts don’t come from me.

Case Study 145

Case Study Case Studies Activities Studies 145

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. The timeline was pushed to mid-2021 to give organizations more time, but this had many companies looking for alternative solutions like EveryoneSocial. LinkedIn Company Pages. Of course not!

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Then, we'll look at social media card design and examples to inspire your strategy.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. By focusing on a smaller number of targeted accounts, your marketing efforts will yield higher conversion rates and increased sales.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

SalesIntel

AUGUST 7, 2023

All in all, this functionality affects marketing in three core ways: The Way People Look for Information Search engine optimization (SEO) plays a significant role in B2B marketing. Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. Tips to optimize your LinkedIn profile for sales success.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Now go forth, excel at your internship, and get your content career off to a promising start.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

KoMarketing Associates

SEPTEMBER 9, 2014

Summary : Your competitors have top rankings in search results for some of your prime keywords. While you don’t want to copy everything your competitors are doing, it’s certainly beneficial to know what they are doing. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., Schema Markup.

Research 120

Research SEO Press Tagging 120

Martech Advisor

JANUARY 30, 2020

Consumers enjoy the convenience that big data provides, while marketers capitalize on the advanced targeting capabilities that Facebook allows, which connects consumers with goods or services through an efficient and effective manner. “If the video is yours, load it up natively to Facebook.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Content Marketing Institute

JUNE 19, 2018

Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

SEO 104

SEO Top of Funnel Lead Ranking Buyer Personas 104

The ABM Agency

MAY 16, 2023

By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams. Researching their individual interests, communication channels (such as email or social media), and even pastimes can help you gain insight into the unique preferences of your key accounts.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. When you could control the music in your Uber ride through Spotify? Benefits of Cross-Promotion The following are the reasons why cross-promotion is important for your business: 1. You can see it everywhere.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Do you need a photographer as part of your social media team? But now, it’s all different.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Convert

JULY 7, 2021

If you want your website to perform better, you need to understand your audience. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. That’s where testing comes in.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Is it great for business too?”. MassimoCw Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

JUNE 26, 2020

However, when you’re the boss of yourself, it can be challenging to analyze the areas of your work that need improvement. Plus, with so many master classes available online, it can also be confusing to determine which one is worth your investment. 10 master classes for freelancers that will build and stimulate your career.

Class 82

Class Ideal Customer Profiles Marketing Proposals Pricing 82

Vidyard

FEBRUARY 4, 2020

5 Types of Webinars You Need to Diversity Your Webinar Program 3.1 Chop Up Your Webinars 5.3 There are many reasons why webinars are important for your business, but one of the biggest is the value they provide not only to you, but also to your customers. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. While every prospect is indeed a lead for your business, not every lead qualifies as a prospect. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 280

Linkedin Advertisements Advertising Practices 280