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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like? And if they don’t get it?

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. However, you can only get those results if you work with a proven winner and not a pretender. We’re not getting spiritual on you here.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Imagine your website is a sleek, high-performance sports car. Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. Website Crawling and Indexing Google handles over 3.5

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Here’s a stat to chew on: US marketers are now spending 41.9%

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.