Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. If you have a robust email list, consider sending an email blast with a link to the episode.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. With email blasts, aim to have short and snappy informative text that gets straight to the point. Guest post by Grace Murphy. Invest in great copy. Choose engaging graphics.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Martech

FEBRUARY 13, 2024

The company also determined that while Usher’s halftime show garnered 65% positive sentiment on social, it was 10 points less than the wildly popular Rihanna performance a year ago, which scored 75% approval. Mountain Dew, “Having a Blast.” Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.” CeraVe, “Michael CeraVe.” Verizon, “Beyonce.”

Digital Asset Management 135

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 135

The Daily Egg

OCTOBER 28, 2023

Hackers love to take over VoIP phone systems to blast out calls, and it can cost companies thousands of dollars before they. The post How To Make VoIP Security and Encryption Issues Disappear appeared first on The Daily Egg.

Blast Campaigns 103

Blast Campaigns Cost Companies 103

Brandpoint

MAY 26, 2022

Using video to meet the need for high-quality content production can help boost your brand’s awareness, show off company culture and create informative content to help sell your products. Take your audience behind the scenes on a day in the life at a manufacturing company. And the best part? Here’s another example from Andersen.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

DiscoverOrg

NOVEMBER 17, 2016

At the highest level, we are looking to identify organizational trends regarding the use of sales technology and see how companies are equipping their sales reps to become more productive and collaborative. Long story short, we want to understand the pain points companies are trying to solve, and how they are solving them.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. For commercial construction companies, the most important ones are going to be video ads, photo ads, and slideshow ads.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

Navigate the Channel

NOVEMBER 9, 2023

In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. EU countries face additional limitations, but the right to be forgotten will affect companies around the world doing business with EU countries.

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

Conversica

AUGUST 10, 2021

Although Sports and Entertainment companies creatively navigated virtual events during the pandemic and subsequent shutdowns, there’s nothing quite like the excitement of an in-person event. Traditionally, companies share mass email blasts. And perhaps no industry is happier about this than Sports and Entertainment businesses.

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

Conversica

AUGUST 10, 2021

Although Sports and Entertainment companies creatively navigated virtual events during the pandemic and subsequent shutdowns, there’s nothing quite like the excitement of an in-person event. Traditionally, companies share mass email blasts. And perhaps no industry is happier about this than Sports and Entertainment businesses.

Conversion 52

Conversion Paid Search Agency Companies Bundling 52

Valasys

NOVEMBER 25, 2020

For instance, manually writing each email blast is out of the question as each email needs to be timed perfectly so that the prospect feels validated. Hence, most of the companies are relying on email automation for lead nurturing. Here are 6 tips that companies are implementing email automation for lead nurturing.

Lead Nurturing 69

Lead Nurturing Sales Qualified Leads Automation Paid Search Agency 69

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. ABM first identifies an ideal customer for a company’s products and services, even if they’re not yet displaying active purchase intent. In practical terms that means less email blasting and more individual nurturing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. ABM first identifies an ideal customer for a company’s products and services, even if they’re not yet displaying active purchase intent. In practical terms that means less email blasting and more individual nurturing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. ABM first identifies an ideal customer for a company’s products and services, even if they’re not yet displaying active purchase intent. . In practical terms that means less email blasting and more individual nurturing. Sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

Martech

APRIL 17, 2024

Here’s what I was looking for: Stop depending on batch-and-blast. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Technology companies continue to invest in their acquisitions and fully utilize them. The answer is, sadly, not much.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

Webbiquity

MAY 7, 2020

In this digital age where people are constantly being added to email lists (often without permission) and blasted with pop-ups and blasted with pointless notifications, a handwritten letter is actually now pattern interrupt. Company messages can be a mix of handwritten, print, and digital. Handwritten letters get noticed.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Salesforce Marketing Cloud

JULY 19, 2022

During the week, you’ll also hear from global companies using Customer 360 to transform their businesses, and hundreds of speakers leading the way in philanthropy, sustainability, equality, reskilling, and digital transformation. Learn, connect, get inspired, and have a blast. Budgets are tight. Register.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

ANNUITAS

OCTOBER 15, 2020

While these tools are powerful, they’re almost always underutilized, blasting outbound emails in a series of campaigns as opposed to orchestrating engagement via a digital customer journey. . Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Marketing Insider Group

JUNE 21, 2016

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […].

Business Blogging 205

Business Blogging B2B Sales Tips Blast Campaigns 205

Navigate the Channel

NOVEMBER 6, 2023

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Salesforce Marketing Cloud

JULY 29, 2022

Perhaps a retail company followed up with you about a specific pair of shoes you were browsing. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. No one wants to be blasted with emails from your business. No one wants to be blasted with emails from your business.

Ethics 98

Ethics Personalization Blast Campaigns Privacy 98

Marketing Insider Group

OCTOBER 20, 2020

Encouraging your team to share how they work (and how it affects them) on social media is a surefire to build trust and turn them into brand ambassadors for the company. With one CMO proudly claiming she simply had too many promotional tactics to blast out with the hopes of interrupting her audience.

Business 353

Business Work Management Correlation Cable 353

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Less is more, if it’s well written.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Insider Group

APRIL 24, 2012

I talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. Now might be a good time to put feelers out there for other lead generation companies.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. When you first connect with a prospect on social media, introduce yourself and the company you represent. They set up their profiles, blast out a few messages, and then log off.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Marketing Craftmanship

MARCH 12, 2020

For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Content Marketing Institute

NOVEMBER 25, 2017

We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney. We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. The post This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

Paid Search Agency 84

Paid Search Agency Buy Advertising Agencies Content Marketing 84

SendX

AUGUST 4, 2021

So, email marketing is nowhere dead, especially blast emails, as 87% of marketers have used emails to distribute their content in 2020. If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. What's email blast marketing?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Martech

JANUARY 30, 2023

AI-linked crypto has been surging , and Microsoft plans to invest a measly $10B in Open AI , valuing the company at a petty $29 Billion. P.S. And if you’re wondering if ChatGPT is good at planning parties, the answer is yes, it’s a blast, pun intended. But with ChatGPT, the AI kraken has been released. Not bad, right?

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

Spiralytics

APRIL 25, 2024

Hence, SaaS companies should equally focus on reducing customer churn. 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. Loyalty Identification: Next, use the same data to identify customers who have been with your company for a long time, frequently use your product, or have a high lifetime value.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. The email blast is dead. which leads merit sales investment and which don’t.) The Changing Role of Email. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. It aligns with what your company—and the people who work there—are most passionate about.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Zoominfo

MAY 7, 2021

His background in entertainment sales for hotels made for a less-than-smooth transition into data and software, which is what led our CEO, Henry Schuck, to celebrate Lyon’s first closed-won deal by blasting “I Can’t Wait to Be King” from the Lion King — in French — throughout the sales floor. Challenge #2: The $0 Deal (May 2020).

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif., For more information, please visit [link].

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Martech

DECEMBER 5, 2022

Dare I say it’s ‘been a blast’?” Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: InBox Collective Website: DanOshinsky Twitter: @danoshinsky (5K followers) LinkedIn: DanOshinsky (3.6K Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K followers). Dan Oshinsky.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124